The New Power Struggle: Brands And Their Customers, Who Will Win?

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In many ways, marketing has been at the forefront of digital transformation. Scott Brinker from Chief Marketing Technology has estimated the growth in marketing technology (MarTech) has exploded from 150 different solutions in 2011 to almost 5000 in 2017. Gartner predicted in 2011 that “By 2017 the CMO will spend more on IT than the CIO.” At …

If you are a sales or marketing executive, it should come as no surprise that we are officially in the “Age of the Customer.”  It used to be that companies could control the information exchange about their brand, products and services with customers, and position themselves in a way which best served their agenda. However, …