Mathew Sweezey is Principal of Marketing Insights at Salesforce, author, and a keynote speaker on the future of marketing. His work often is behind the scene like helping architect the State of Marketing reports for Salesforce or working with MIT on research projects on Sales and Marketing alignment, with Linkedin to diagraming the B2B persona, or with NATO on helping them redefine how the win the hearts and minds of radicals. This work is then often present in his speeches around the world at major conferences and through publication in various outlets.
Tiffani Bova is the Global Customer Growth & Innovation Evangelist at Salesforce where she helps Salesforce customers improve sales performance and enhance customer experience by re-imagining how they can not only grow bigger but grow better with innovative business models and technology. She was previously a VP, Distinguished Analyst, and Research Fellow at Gartner covering Sales Strategies and Channel Innovation.