Vicky has spent over 20 years in the brand industry, becoming CEO of Coley Porter Bell in 2005. There she leads work for many of the world’s largest brand owners, including Unilever, Nestlé, and Pernod Ricard delivering brand strategy and brand architecture solutions, visual identities, naming and innovation. She is particularly interested in how we can leverage the learnings of neuroscience to create more powerful brand solutions. Recent projects include the overhaul of The Co-operative’s own brand range as well as creating a new retail identity for their convenience offerings. Vicky also sits on the Ogilvy UK Group Board.