Will McInnes

About the Author Will McInnes

Brandwatch appointed Will McInnes as the company’s first Global Chief Marketing Officer in October 2013. Previously, Will had been a partner and customer of Brandwatch in his role as Managing Director at social consultancy NixonMcInnes, consulting global brands such as BBC, Cisco, Barclays and World Wildlife Fund on social and digital transformation programmes. In 2012 McInnes’ book ‘Culture Shock: A Handbook For 21st Century Business’ was published by Wiley. Will is also curator for Meaning conference, an annual gathering for people who believe in better business. In 2008 Will founded cross-industry working group MeasurementCamp, which brought together industry practitioners to collaborate

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