Brand Quarterly Global Marketing Special Edition


Stand out on the global stage. This bumper issue is packed from cover to cover with valuable insights to help you achieve success in the global marketplace. Our third annual Global Marketing special edition is here, in association with Brand2Global, the conference for global marketers. Whether you’re a CMO, CDO, content marketer, responsible for localisation, market expansion, or developing the brand experience, you are sure to something (most likely multiple somethings) that will benefit you and your brand.

Featured In This Issue:

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Experience Design: The Next Evolution Of Brand Development
– Brian Solis
Principal Analyst | Altimeter

Brand By Numbers: Building Brands With Demand Gen Strategies
– Danielle Lepe
Head of Product Marketing, Advertising Products | Yahoo!

Audience Intelligence Is Key To Storytelling Supremacy
– Michael Brito
SVP, Head of US Digital Marketing | LEWIS Pulse

Don’t Get Lost In Translation: Multicultural Market Research
– Tom Webster
Vice President of Strategy and Marketing | Edison Research

History Comes Alive: How Intel Makes Amazing Experiences Possible
– Louise Felton
Sr. Director, Brand & Reputation Marketing | Intel Corporation

Theme-Based Marketing: The Art Of B2B Brand Relevance
– Corey Olfert
Content Strategy Director | GE Digital

5 Keys To Making Personalization Actually Work
– Nico van Praag
Partner, Chief Strategy Officer | Kenwood Experiences

Inclusive Marketing: How Lenovo Leveraged Crowdsourcing To Build A Global Gaming Brand
– Ajit Sivadasan
VP & GM | Lenovo

Shining A Light On ‘Dark Maps’: Why Global Brands Should Care
– Gideon Rubin
Chief Strategy Officer | NavAds

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Rogue Agents: When Regional Marketing Is Left To Fend For Themselves
– Mike Colombo
Chief Marketing Officer | Cloudwords

The Benefits Of Niche Marketing For Global Reaching Brands
– Kaaren Whitney-Vernon
CEO | shift2 Inc.

How Cultural Competence Helps Your Bottom Line
– Apoorva Gandhi
Vice President, Multicultural Affairs | Marriott International

How A Tiny London Coffee Company Stole My Heart
– Alex Hunter
Customer Experience Expert (former global Head of Online for the Virgin Group)

Globalization Meets Localization Meets Personalization: The New Era Of Brand Leadership
– Larry Light
Chairman | Arcature

Open Mic: Global Success
– Clint Poole (Lionbridge), Wayne Bourland (Dell), Paige Williams (Microsoft), Bruno Herrmann (The Nielsen Company), Tiffani Bova (Salesforce), Lidia Lüttin (Bynder), Jascha Kaykas-Wolff (Mozilla), Kathleen Bostick (SDL), Cynthia Johnson (RankLab), Rachel Klein (Avenue Inc), Colin Strong (Ipsos), Frank Hartkopf (Frankcontent), Gráinne Maycock (Sajan), Jeff Sheehan (Jeff Sheehan Strategies), Ben Sargent (Common Sense Advisory), Brian Lischer (Ignyte)

In Association With Brand2Global

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