Brand Quarterly ISSUE 16 – Global Marketing Special Edition


Featured In This Issue:

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Why We Shouldn’t Translate Marketing…
And Why We Do It Anyway

Wayne Bourland

Social Media Analytics For Global Brands
Andrew Bruce Smith

A Guide To Globalisation: Balancing Global Messaging With Local Relevancy
Paula Shannon

3 Steps To Tame Global Content
Andrew Lawless

Marketing Lessons From A Major M&A In The Energy And Technology Sectors
Giuseppe Caltabiano

Open Mic: Global Branding And Marketing
With Members of the Brand2Global Advisory Board

Becoming Their ‘3rd Place’ With Brand Meaning And Purpose
Markus Kramer

Facing The Challenges Of Multilingual SEO
Gary Muddyman

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Language Benchmarks For Global Content Campaign Management
Benjamin B. Sargent

In A Few Words: Manfred Gotta
The King Of Brand Names
and Brand2Global 2015 Keynote

The Global Conversation: Lead The Way In Customer Engagement
Stefan Tournquist

BQ Talks With Lidia Lüttin
Chief Marketing Officer at Bynder

Culture Plays A Vital Role In International Marketing Efforts
Spencer Waldron

Social Media Experiences: Building Brand Attachment, Globally And At Scale
Frank Durrell

PLUS Check Out The Confirmed Speakers And Sessions For Brand2Global, London 2015

[/one_half_last] Brand2Global Conference

This Global Marketing Special Edition is brought to you in association with our friends at the Brand2Global conference.

Brand_Quarterly_BQ16-cover

 

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