Brand Quarterly ISSUE 16 – Global Marketing Special Edition

Featured In This Issue:


Why We Shouldn’t Translate Marketing…
And Why We Do It Anyway

Wayne Bourland

Social Media Analytics For Global Brands
Andrew Bruce Smith

A Guide To Globalisation: Balancing Global Messaging With Local Relevancy
Paula Shannon

3 Steps To Tame Global Content
Andrew Lawless

Marketing Lessons From A Major M&A In The Energy And Technology Sectors
Giuseppe Caltabiano

Open Mic: Global Branding And Marketing
With Members of the Brand2Global Advisory Board

Becoming Their ‘3rd Place’ With Brand Meaning And Purpose
Markus Kramer

Facing The Challenges Of Multilingual SEO
Gary Muddyman



Language Benchmarks For Global Content Campaign Management
Benjamin B. Sargent

In A Few Words: Manfred Gotta
The King Of Brand Names
and Brand2Global 2015 Keynote

The Global Conversation: Lead The Way In Customer Engagement
Stefan Tournquist

BQ Talks With Lidia Lüttin
Chief Marketing Officer at Bynder

Culture Plays A Vital Role In International Marketing Efforts
Spencer Waldron

Social Media Experiences: Building Brand Attachment, Globally And At Scale
Frank Durrell

PLUS Check Out The Confirmed Speakers And Sessions For Brand2Global, London 2015

[/one_half_last] Brand2Global Conference

This Global Marketing Special Edition is brought to you in association with our friends at the Brand2Global conference.



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