Brand Quarterly Magazine ISSUE 21


Featured In This Issue:

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The Power Of Signature Stories
– David Aaker
Vice-Chairman | Prophet – Professor Emeritus | Berkeley-Haas School of Business
– Jennifer L. Aaker
General Atlantic Prof. of Marketing | Graduate School of Business, Stanford University

The New Power Struggle: Brands And Their Customers. Who Will Win?
– Tiffani Bova
Global Customer Growth & Innovation Evangelist | Salesforce.com

BQ TALKS
– Leonard Kim
Managing Partner, InfluenceTree

The Secret To Gaining Trust And Influencing Decision Makers
– John Hall
CEO and Co-Founder | Influence & Co.

The Engagement Paradox
– Dion Hinchcliffe
Chief Strategy Officer | 7Summits Inc.

Brands Should Have To Pay To Reach Consumers
– Carrie Kerpen
CEO | Likeable Media

9 Vital Questions To Avoid Brand Growing Pains
– Andrew Vesey
Chief BrandMan, Founder | Vesey Creative & Brand Quarterly

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Driving Demand: 7 Steps To Accelerate Digital Marketing Transformation
– Ken Wincko
Senior Vice President of Marketing | PR Newswire

Most Brands And Agencies Don’t Understand Social Media Or How To Use It
– Scott Levy
CEO, Founder | Fuel Online

Luxury’s Lesson To Brands: Get Your Customer Experience Right
– Ana Andjelic
SVP, Global Strategy Director | Havas LuxHub

The What, How, And Now Of Effectively Leading Change
– John Michel
Chief Strategy & Innovation Officer, Pres. Global Operations | MV Transportation, Inc.

Branding From The Inside Out: Why Personal Disruption Will Keep Your Customers Happy
– Whitney Johnson
Speaker, Author | Disrupt Yourself

Tesla’s Building A Legendary Brand And So Can You
– Bryan Eisenberg
Partner | BuyerLegends

Multi-Generational Marketing: A Must For Any Brand
– Kristin Kelley
Chief Marketing Officer | Randstad North America

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