Brand Quarterly Magazine ISSUE 22

Featured In This Issue:


Achieve World Domination: Develop Your Cross-Border E-Commerce Strategy
– Mike Bainbridge
Chief Digital Technologist | Rackspace

5 Mistakes Inbound Marketers Often Make (And How To Avoid Them)
– Kipp Bodnar
CMO | HubSpot

Data To Insight: The Evolution Of The Social Command Center
– David Armano
Global Strategy Director | Edelman

Kultur Brillen: Removing Your ‘Culture Glasses’
– Martin Lindstrom
Change Agent. Brand Futurist. Best-selling Author

The New Millennials: Transitioning Generation Y To Generation Z
– Patti Girardi
Adjunct Faculty, Integrated Marketing Comms | West Virginia University Reed College of Media

A Guide To A Better Brand Experience For Boring Brands
– Jeff Smith
Partner | Prophet

Inside Your Persona’s Buying Decision: Five Insights To Unlock The True Story
– Adele Revella
Chief Executive Officer | Buyer Persona Institute



A Common Social Media Mistake – Forgetting SEO
– Garth O’Brien
Director & Global Head Of SEO | GoDaddy

Break Down Silos With A Collaborative Content Strategy
– Angie Toomsen
Senior Director of Design/UX + Content Strategy | MedTouch
– Christoph Trappe
Senior Director of Content Marketing and Content Creation | MedTouch

Communication Strategies For High Impact Business Leaders, Part 1: Feedback
– Jill Schiefelbein
The Dynamic Communicator™

Global Engagement In The Digital Age: Speaking To Customers Internationally
– Bruno Herrmann
Director of Globalization | The Nielsen Company

BQ Insider Interview
– Mark Young
Chief Marketing Officer | Sysomos

Holistic Design: Working Empathetically
– Kristine Arth
Director Of Brand | fuseproject

Programmatic Media For Small And Midsize Marketers
– Robert Brill
Founder and CEO |


To read this issue simply click on the issue preview above or the cover image to the right. This will open a new window to view the magazine in our online reader.

If you’d prefer to read offline, or need to print an article for personal use, that’s easy too. Subscribers can download PDF versions of all Brand Quarterly issues from our PDF Archives.


Access PDF Archives / Subscribe