Brand Quarterly Magazine – Social Media Special Edition

Presented in association with Sysomos, a world leader in the field of social intelligence and analytics, our first ever Social Media special edition is jam-packed full of insights from so many wonderful contributors. Viral videos and visual analytics, through to social business, employee advocacy, influencers, social customer service, content strategy, measuring B2B social ROI – and so much more – right at your fingertips.

Featured In This Issue:


Promoting Social Media To The Integrated Communications Bullpen
– Gini Dietrich
Founder, CEO | Arment Dietrich

Focus On The Content Why, Not The What
– Joe Pulizzi
Founder | Content Marketing Institute

3 Unconventional Ways To Measure B2B Social Media Results
– Bernie Borges
CEO | Find and Convert

The Rise Of Visual Content, And Why It Matters To You
– Amber Naslund
Senior Vice President, Marketing | Sysomos

Participation Marketing: Mobilizing Your Employees To Tell The Brand Story
– Michael Brito
SVP, Head of US Digital Marketing | LEWIS Pulse

The Consumer’s POV On Influencer Marketing
– Mark Fidelman
CEO | Fanatics Media

Social Media Dominance And The New Social Business
– Sandy Carter
General Manager, Developer Ecosystem and Startups | IBM

The 7 Elements Of Virality
– Joel Ackerman
Chief Creative Genius | Ackermania Creative

Socialising Your Brand’s Visual Essence
– Andrew Vesey
Chief BrandMan, Founder | Vesey Creative & Brand Quarterly



Making The Shift To Social Customer Service
– Martin Hill-Wilson
Founder | Brainfood

People Buy Emotions Not Things
– Bryan Kramer
CEO | PureMatter

Reclaiming Humanity In Business
– Scott Monty
CEO & Founder | Scott Monty Strategies

The Secret And Symbiotic Relationship Between Branded Content And Social Media
– Melanie Deziel
Branded Content Strategist, Founder | Mdeziel Media

Personal Branding: Why Leaders Should Take It Seriously
– Mel Carson
Founder & Principal Strategist | Delightful Communications

Open Mic: Social Media
Featuring – Ann Tran, Jonah Berger, Lance Concannon, Pam Moore, Andrew Jennings, Cynthia Johnson, Shep Hyken, Neal Schaffer, Tom Martin, Melonie Dodaro, Andy Crestondina, Elly Deutch, and Jeff Barrett

Presented in association with Sysomos
In association with Sysomos


To read this issue simply click on the issue preview above or the cover image to the right. This will open a new window to view the magazine in our online reader.

If you’d prefer to read offline, or need to print an article for personal use, that’s easy too. Subscribers can download PDF versions of all Brand Quarterly issues from our PDF Archives.


Access PDF Archives / Subscribe