Changing a look and feel of a brand is one thing. Fundamentally changing an organization though brand is something else altogether. It requires a deep commitment and a disciplined process, and the ability to listen – to stakeholders, to customers, to competitors, to history. The result of these efforts becomes wildly worth the effort when …

Trust is the new currency in business and communication.  It’s the foundation for all that you do, and in the information-filled, internet-driven world we live in, it’s more important than ever. In a world inundated by noise, stale messaging and logos, and company-focused content, what sets a brand apart is its ability to establish a …

Believing those individuals who go above and beyond for their brand deserve more credit, we called on our readers, to let us know who they see as true Brand Champions – within their company, or the marketplace at large.  Our readers have spoken, and from their nominations, we have selected a group of 40 outstanding …

How can a 6-year old company offering an on-demand car service (if you haven’t heard of them, they go by the name of Uber) be worth $40 billion?  And why is Priceline worth as much as Ford Motor Company (about $60b), all within the space of a bit over a decade, yet manages to generate …

It’s time to stop crafting your wonderful, shiny personal brand that’s actually nothing like you. Ed shares his own experiences and flat out tells you – stop lying, be honest, just be yourself – more people will (probably) like you that way.

It’s an exciting time to be a marketer. We have more tools to reach customers than ever before, but so often, it’s easy to confuse tactics with strategy. It’s important to take a step back, assess the way the tides are shifting, and determine how we can best keep up with consumers’ expectations. We are …

Vincent van Gogh needed an incentive. He wanted Paul Gauguin to join him in Arles and together begin a movement there that would galvanise the European art scene. Gauguin, tempted, but undecided was older than van Gogh, more worldly, more recognised in the circles van Gogh wished to move. He was studious and carefully contemplated …

I recently received a twitter message from a follower asking if I’d seen a Channel 4 TV programme about the sales tactics of some retailers. “They seem to confuse lying with selling” he wrote in his tweet. Clearly some research was called for and I watched the programme via the channel on demand service. The …

We recognise and are attracted to authenticity. Whether consciously, just knowing it when we see it, or on a subconscious level, feeling drawn to a particular person, product, service or brand. This connection to authentic people and companies becomes even stronger, when our experience with them shows us their values are similar or in alignment with …