Just as the internet ruthlessly sorted winners (Google, Amazon, etc.) and losers (Kodak, Blockbuster, etc.) in the 1990s and 2000s so too will the wave of change and innovation that is enveloping markets across the globe. Ad blocking, AI and personal agents, voice and visual UI, social influencers, and generational waves of anti-greed sentiment are …

As the conversation about Gen Z – aged 20 and younger – grows, it is clear that while in some ways they deepen Millennial trends, in others they are quite different. This is particularly the case with the guys who have completely turned what we thought we knew about them on its head. Millennial guys, …

In my opinion, a good organisational culture creates an atmosphere for your staff to give you the best of their abilities. In other cases, because they believe so much in the common cause they’re willing to give you better than their best. Most organisations feel that this is fulfilled through indoctrination, forcing all staff members …

The BELL RINGS for the 15th and final round. They look like they’ve been in a war these two.  Apollo feints and Rocky falls for it.  The Champion unleashes a lethal blow to the side of the head that jolts Rocky’s mouthpiece into the second row… Rocky sags against the ropes in a crucified position… …

In the age of digital transformation, brands are fighting hard to remain relevant. Key modelers, like Netflix, Hulu and HBO, continue to challenge the way their customers consume media, while some other companies fall short of retaining interest. What key imperatives, then, will drive the media brands of the future? Let’s breakdown the five best …

Not all industries are equal. Or as in the words of François-Henri Pinault, CEO of Kering, “In luxury, the rules are very different to any other industry”. Signs indicate that all other industries have more to learn from the luxury industry than the other way around. Luxury brands are accepted as the epitome of branding. …

Experience is the new… Wait… that’s not right… Experience isn’t new. Let’s face it; people have always experienced brands, products, services, and organisations. What has changed is that marketers and business people have now become aware of – and more importantly, concerned with – those experiences. The focus has shifted from positioning ourselves in people’s …

What do you think when you hear “B2B”? There’s a constant flow of articles, reports and research that tells us that B2B is different. It’s hard. It’s not social or digital. That it’s not fun. “Business to business” is both very easy to define and entirely unhelpful to the brands who are working within it. …

What makes a brand iconic? For me, it is the story behind the brand that draws me toward it. And it isn’t just about the story of the brand’s formation that intrigues me, but more about how the founders of the company believed so much in their brand that they left no stone unturned to …

Every day, artificial intelligence is becoming more empathy than pure logic, more face than interface. Soon, AI will be able to listen to the tenor of a customer’s voice, analyze their emotional state, and use this information to deliver appropriate responses – and become more finely tuned through each of those interactions. For brand marketers, …