The regulatory environment is changing based on a society that is more health conscious, advocating for the preservation of life. Increasing of taxes on products such as tobacco, alcohol and now sugar-sweetened beverages are a result of increased lobbying from non-profit organisations who are pushing governments to penalise consumers, in order to protect themselves from themselves, by making it relatively unaffordable to purchase these products. …

As Managing Director of a design agency, much of my time is spent convincing clients that we can offer so much more than creating pretty pictures. It goes without saying that clients expect good design teams to be capable of interpreting strategy, but they don’t necessarily believe they are capable of creating it. While all …

Many people have heard the warnings about not falling in love at first sight. While those warnings are certainly applicable in matters of affection, they are just as, if not more, relevant when assisting a client with the selection of a trademark. The trademark a client chooses will serve as its brand identifier; the symbol, …

As consumers, we tend to be blissfully unaware of how much colour impacts our decision-making and thought process because it plays to our sub-conscious. When looking down the confectionary aisle of the supermarket, you’re likely to see swathes of purple, but do any of us consciously take that in and analyse why that is? Probably …

In this modern socially connected world, brands are more transparent than ever before, whether your company likes it or not. Without doubt, brand identity has been the single most important factor for increasing sales and ensuring growth since the dawn of capitalism. But, a brand is not simply a name, symbol, logo, tagline, audio jingle, …

The fashion industry has always relied heavily on marketing, advertising, and public relations to sell their brands, with tactics ranging from extravagant photo shoots, bold concepts in attention-getting advertisements, and participation in high-profile runway events and launch parties. Brands without big ad budgets never got off the ground, and brands without the chops to make …

It’s easy to forget that we are part of something much bigger than ourselves. That for all the freedom we have to shape our businesses, that freedom exists within the confines not just of our immediate world, but within the limits of our Solar System, which orders everything we do. Does this sound too “far …

For organisations looking to withstand the test of time, being led by a purpose is critical to building the brand and ensuring that it delivers on its promises over time. Purpose is also important from an authenticity perspective, including a continuous internal evaluation on whether the brand’s positioning is aligned to purpose. In addition, results …

Customer experience is a top priority for executives – 89% of companies expect to compete mostly on the basis of customer experience, and by the year 2020 customer experience will overtake price and product as the key brand differentiator. And yet, many organizations don’t have a clear strategy for how to create a cohesive, robust …

You’re a grocery store owner, and you have four customers in the checkout line. That’s the good news. The bad news is that they won’t go away. Thought The first customer walks in with a purpose and heads straight for the pasta aisle. She just got off work and she’s got a flight to catch …