In today’s constantly shifting cyber landscape, it is vital that an organisation updates and evolves its online brand protection strategy, to deal with the changing nature of the threats posed and the cyber criminals behind those threats. While brand protection programmes are heavily influenced by the environment in which the business operates and the nature …

When it comes to creating and maintaining a strong brand, nothing is more important than trust. A lack of trust will erode the impact of even the most creative and eye-catching marketing a company devises. The digital age has created a new dimension to how brands communicate with their customers and opportunities for any brand-damaging …

The research has spoken.  Your brand is performing well below acceptable levels, and that’s hurting sales and business performance – it’s time to overhaul it into something new and fresh! Wait a minute. Is your brand that out of shape or crippled that surgery is the only viable option?  Or, as if often the case, …

It takes a deft hand to manage marketing programs across a distributed organization like a franchise business with hundreds of local franchisees, or a bank or other business with multiple locations or branches. Technology can be your friend, whether it’s to help boost sales, protect your brand, optimize marketing campaigns or streamline workflows. Yet gaining …

We focus on the assets that we believe make up our brand. Logo, color, imagery, messaging. Those things are certainly important; they contribute to the core of your brand understanding. But those pieces are only parts of the brand. Not too long ago, I worked with a private jet service on their brand and customer …

All our customers were going out of business, our product was losing margin, and our competition was growing – I had to do something. Our savior came in the form of social media – implementing a 2-brand strategy – using the power of my personal brand to magnify the company’s brand.

Persuading the CEO, CFO, and sometimes even the CMO, to invest in their brands can be a tough ask – and winning over sales teams full of sceptics isn’t far behind. Sound familiar? The world of sales is shaped by demands for short-term, tangible and financial results. Hit short-term sales targets and financial rewards are …

#InfluencerChat, hosted by Ann Tran (@anntran_), Rebekah Radice (@rebekahradice), and Diana Adams (@adamsconsulting), is an opportunity for influencers and the Twitter community to come together, to share, discuss and learn. Each month, an influencer is chosen as a special guest, to drive the conversation and offer their insights to the community. Andrew Vesey, our own …

This is an article about terms and conditions! Wait, where are you going? It’s fair to say they’re not the most glamorous topic. The common perception is they’re dull as ditchwater, but an unfortunate necessity. People don’t read them, and that’s the way it is. Brands certainly don’t think of them as an essential part …

BQ Insider is an opportunity for you to meet the faces behind Brand Quarterly’s biggest supporters, our Brand Benefactors, and gain access to their valuable insights.  In this edition, we talk with: Chris Hall – Founder and Chief Executive Officer at Bynder Chris has over 15 years of hands-on experience building online businesses.  He has …