The media landscape is going through profound changes.  As a result, traditional methods for building brands are gradually becoming less effective while new opportunities are opening up.  The main changes that cause traditional methods for brand building to fail are the digitization of media and democratization of information.  How do these developments undermine traditional brand …

As a brand marketer, you pay attention to every detail of expressing who you are to your customers: the messaging used to convey your value proposition, the tone of voice employed to deliver that message, and the colors, iconography, and imagery you’ve developed as a visual representation of your value. In sum, you’ve created a …

In this age of online price comparisons and price matching, customer service is increasingly becoming the key differentiator amongst brands. The companies that are amassing large numbers of brand loyalists are those that can deliver a personalized, seamless customer experience. Although it’s necessary to have the right contact center infrastructure in place to effectively help …

BQ Insider is an opportunity for you to meet the faces behind Brand Quarterly’s biggest supporters, our Brand Benefactors, and gain access to their valuable insights.  In this edition, we talk with: Mirko Holzer – Chief Executive Officer and General Manager at BrandMaker GmbH Both prior to and during his studies in computer science at …

In the old days of branding, and I am talking of just ten to fifteen years ago, there began a very predictable playbook for launching a corporate brand or rebrand. It borrowed a great deal from traditional public relations. It called for some combination of a press release, an unveiling of a new logo at …

Whilst how your brand is perceived is up to each individual person, how your brand is presented to those people is completely in your hands.  In an age where brands are evermore losing control of their overall image, it’s critical to maintain a complete, effective and cohesive brand identity.  It is one of the few …

Digital asset management has been around as a marketing tool for years, with varying degrees of success, ranging from well-documented ‘best practice’ examples through to anecdotal evidence of systems that have not lived up to expectations. Regardless of that history, DAM is currently going through a period of growth. Forrester Research predicted that 23% of …

Words. They are fundamental to every brand name on the planet. Even if we recognise a brand through its iconic logo, such as the four linked circles of Audi, or the half-eaten fruit of Apple, we hear those words in our heads. The words used by every brand have profound psychological effects on us, making …

Lidia Lüttin is a digital marketing specialist with expertise and an eye for innovation in global marketing strategy and research and is currently the Chief Marketing Officer of Bynder. Let’s get talking – global brands, automation and marketing to marketers… with Lidia Lüttin. BQ – How do you believe a clear and consistent brand can …

Don’t let a lack of consistency and poor brand quality assurance derail you on the path to long-term success. Your brand needs consistency, it needs protection, it needs a guardian…