While brand management in general is trending toward greater degrees of personalization, it’s interesting to note that marketing automation – by definition, a highly routinized process – represents the key to enhancing customer relationships.

Scott is co-founder, president and CTO of ion interactive, he’s an agile marketing advocate, chair of MarTech Conference, author of Hacking Marketing, and editor of the Chief Marketing Technologist blog. Let’s get talking – marketing technology, automation and agility… with Scott Brinker. BQ – When looking at investing in new tech, how would you recommended marketers balance …

How to create a brand: A dash of values, a drop of systems, a pinch of design, eye of newt… Wait a minute. Let’s start that again – in the real world. For many people, a brand is just as mystical and bemusing as a witch’s spell or gypsy magic from a fairy tale. So let’s …

Digital Is No Excuse Look around you and you’ll see heads bowed. Over smartphones, tablets, watches; they are bowing to new technology and you are looking up, praying to the Technology Gods that they are seeing your messages and clicking your “try me” button. Shari Worthington, with blog.telsian.us tells us that, “our senses are bombarded …

Why is global brand management so important, when every country could shape its own local brand management as called for in each country? Professor Herbst explains this, and more importantly, how to approach it.

Two of the most common questions I’m asked are: “We want to strengthen our brand/increase brand awareness, but can’t spare much extra money – What can we do?” and “We need to cut our budgets – How can we do that without affecting our brand?” To this, the first question I’ll ask you is: “How much …

Manage Your People To Manage Your Brand. In past articles, I have talked about giving meaning to your Brand through customer services, hiring the right people and using quality as the base. Perhaps the biggest step after this is to manage your greatest resource – your people. Remember a Brand isn’t just a logo. It …

Cultural differences have a large affect on the design of a global brand management strategy. Managing feedback is key to finding success in the diverse ‘village’ that is our world.

Your brand is more than your name – it could be a colour, a fabric pattern or the distinctive shape of a chair. Protecting your brand throughout the world can be relatively straightforward, through creating and maintaining an IP strategy. A successful strategy should enable you to receive reward for your investment of time, ingenuity, …

Whoever you are, I know that you’re looking for ways to give yourself more hours in the day. It could be freeing up more of your time to spend it with the family.  Perhaps you’re looking at claiming back some ‘man hours’ from the overall business to invest in increased growth.  Or maybe you’re a bit of …