As a new dad, I’ve learned very quickly that any sense of control you have is most likely an illusion. You may plan, organise and prep well, but then – life happens.  The same is true when you’re maintaining a brand identity – employees happen; customers happen; distribution channels happen; superfans happen; life just happens. …

You’ve selected your social platforms, set up a social team, devised a killer social editorial calendar and slapped your logo (at the recommended dimensions, of course) where it needs to be, to mark your territory.  You’re all set for social media success… …kind of …not really… Yes, all of the above things are important, but …

Creating a brand identity – it starts with a blank canvas.  You sketch out the underlying foundation of values, beliefs and promises, give them body and structure, add shape and colour, a few artistic tweaks and voilà!  A masterpiece of identity, you can implement and receive optimum returns from – all because you followed the …

When it comes to the business of branding, you’ve got to look good to get ahead. Let’s be real: standing out from the pack these days can be tough.  Simply smacking together a logo from 99designs isn’t enough to differentiate yourself.  Good branding isn’t a luxury for people dabbling in aesthetics; it’s a necessity for …

So, it’s time for a new look. Taking the time to develop an appropriate and authentic new brand identity, then ensuring your brand management systems are up to scratch are both vital to long-term success.  But what of that step in-between?  The unveiling, the launch, the kick-off – whatever you want to call it, First …

They say content is king. But if that king looks like a pauper, how much respect will he get? To get the best returns on your brand and marketing spend, you need to have the respect of your target audience.  Whether we like it or not, people will almost always ‘judge a book by it’s cover’.  …

We all know that it’s important to make a good impression visually.  So with that in mind, here are a few basics you can check, to make sure you are putting your best foot forward.  Each area could be an article (or three) on its own, so I will give you the basics to build your …