Once, sales periods were limited to the time after Christmas when retailers had a lot of stock leftover from the festive period, needing to sell off any leftovers before the new season began. The introduction of big sales days like Black Friday and Cyber Monday are the most obvious examples of the growing pressure to …

Influencer marketing has become top of mind for every CMO, not just in consumer facing brands, but in B2B technology organizations as well. In fact, among the business technology brands recently surveyed for the report Influence 2.0, 77% rate influencer marketing as strategic or highly strategic. One critical component to B2B influencer marketing is understanding …

“The processing of personal data should be designed to service mankind.” So says the formal text of the General Data Protection Regulations. From the very start, it’s clear these regulations are no ordinary piece of legislation or compliance. The regulations were conceived to enhance the world we live in. To make our lives more pleasant …

For many of us, our experience with artificial intelligence (A.I.) may be, for a lack of a better way to put it, “helpfully cool.” That can mean asking Amazon’s Alexa to play a particular song or querying Google’s Home to see if butter is a suitable replacement for vegetable shortening. But the potential for A.I. …

The reasons why startups and businesses fail have been written about exhaustively. But what about what makes them succeed? The media makes us firmly believe that the main ingredient of a successful startup has to do with its product or industry, namely that in order to get an idea off the ground and into the …

Website, mobile app, social media, online marketplace, in store, at a pop-up or concession: the shopping options available to today’s consumer are plentiful, with the internet providing access to a retailer even after its store doors close. This provides convenience for the consumer, who is able to browse and buy when and where they want, …

The regulatory environment is changing based on a society that is more health conscious, advocating for the preservation of life. Increasing of taxes on products such as tobacco, alcohol and now sugar-sweetened beverages are a result of increased lobbying from non-profit organisations who are pushing governments to penalise consumers, in order to protect themselves from themselves, by making it relatively unaffordable to purchase these products. …

Many people have heard the warnings about not falling in love at first sight. While those warnings are certainly applicable in matters of affection, they are just as, if not more, relevant when assisting a client with the selection of a trademark. The trademark a client chooses will serve as its brand identifier; the symbol, …

#AgencyLife attracts dedicated, type A, work-hard-play-hard people, so it’s not uncommon for advertising agencies to suffer from the challenges that go along with hiring people who want to go into advertising. The things that make working at an agency great, and that make those who chose to work there great at their jobs, can also …

Poor customer support costs businesses $1.6 trillion in lost opportunities, according to an Accenture estimate. While most articles on customer support focus on companies that serve consumers directly, customer churn affects companies that serve other businesses too. Business people are also consumers. They develop expectations about customer service based on their experience as consumers, and …