What’s the profile of a modern, best-in-class content marketer? By modern I mean someone who is using new tools and resources (social media, video, and data) in concert with traditional marketing programs.  And by best-in-class I mean someone who is driving real results. So what does that look like?  What might great content marketers know …

With the constant advances in marketing technology and the rapid growth of consumer self-service sales, has the wholesale distribution segment of the supply chain become an unnecessary step in the sales process? Or has a new opportunity been created?

A Case Study On How Distribution Channel Management Can Impact Brands And Revenues.

Building and maintaining a strong brand requires constant monitoring and nurturing, and on occasion, the need to rebrand. Regardless of how successful a brand strategy may have been in the past, businesses are dynamic in nature, and brand messaging may lose its relevance over time, especially if the company has evolved into new markets or …

Don’t let a lack of consistency and poor brand quality assurance derail you on the path to long-term success. Your brand needs consistency, it needs protection, it needs a guardian…

Brands are engaging customers in an ever-more time sensitive world with huge demands placed on the individual for their attention. With the sheer volume of marketing communications constantly rising, how can you compete for – and win customer loyalty?

Are you familiar with the popular television series ‘The Walking Dead’?  The sheriff’s deputy, Rick Grimes, awakens from a coma in an apocalyptic world dominated by flesh-eating zombies. Knowing that the majority of people worldwide would not care if 73% of brands disappeared tomorrow (‘Meaningful Brands’ study, Havas Media Group), we should seriously ask ourselves …

The Social Age has hit the corporate world hard and fast.  In just a few years, we’ve seen a tremendous shift in how businesses – and the executives who run them – communicate, create, serve and lead. So how do traditional businesses keep up? How do well-established brands – still highly relevant yet perhaps a …

“Growth hacking” is a new term for many branding professionals but a long held practice among the best marketers and product managers in Silicon Valley. With traditional media fading and the onslaught of mass customization and niching on the web, marketing as we’ve known it for the past 100 years is in a stage of transition …

The era of digital transformation is upon us and is likely to accelerate in the coming year, but many companies will struggle to leverage this revolution. It’s not because they don’t have the budget, but rather because their leaders are unsure about what specific steps need to be taken, in order to align their corporate …