In both the B2B and B2C business environments, although most companies follow rigorous cost management practices, the primary focus is to generate higher sales. However, revenue growth is not always accompanied by equivalent growth in profit.

When people talk about partnerships, the focus is normally on what comes before the handshake. For a partnership for be successful however, you need to focus on the long term – the part after the handshake.

Once you get to the top of the mountain, it’s a long way down. Big brands and large businesses need to continuously work to stay at the top. There’s a lot they can learn from startups and the small and agile crowd.

The formula for profitability has been established for ages. Every business owner, CEO, freelancer and entrepreneur knows it. It is even required, in the US by Generally Accepted Accounting Principles (GAAP), which in turn is enforced by the SEC in the United States and the International Accounting Standards Board internationally. Using GAAP or not, the fundamental …

A very important step in shaping marketing strategy is to audit the marketing function and related strategy. Such auditing practices are not common to many organisations that decide on a marketing plan and budget without measuring the performance of their previous and current activities. Marketing accountability demands from marketers to be able to effectively measure …

The Buck Stops Here. If you listen to most franchisors there’s a simple answer – the franchisee. It’s obvious that’s what they’re here to do. It’s the franchisee’s business so it’s up to them to drive it, grow it and make their fortune. But I wonder if this is just too easy an answer so …

Brand Quarterly talks with Amanda Clay-Jones, who leads on all things brand for O2 and Telefónica across Europe.  An expert on external and internal rebrand and cultural change projects, she recently led a 30,000 employee project that won four prestigious awards last year including; ‘The Best Change Communication Campaign’ at the European Excellence Awards.  Before …

It’s All About The Customer Experience. With the advent of the digital age, today’s retail shoppers are informed, instrumented, interconnected and now in control of the path to purchase. Due to this, marketers around the world are trying to figure out the right strategies, marketing mix and approaches for the omnichannel shopper – a shopper …

Known by his team as their ‘Chief Web Guy’, I recently had the pleasure of a ‘virtual sit down’ with the driven, yet humble Vice President / General Manager of Lenovo.com, Ajit Sivadasan. Thanks Ajit for taking the time out of your busy globe-trotting schedule to share your insights with our readers. (Please note: below …

An Exit Strategy Can Grow Your Business. What a fantastic feeling the first day you start your business. Whether you have been a business owner for one year or 40 years you will still remember that first day. You may have gone straight into business or come from a job; you now have no teacher, …