Statistically speaking, we have a one one-hundredth-thousandth of one percent chance of dying in an airplane crash. That’s odds of less than 1 in 11 million. There is a simple reason for this, and it has been the aviation industry’s insistence on recording everything and learning from every single tiny aspect of everything a plane …

Disruption is not for the faint-hearted in business. It involves changing consumer behaviours and industry practices, and totally transforming your category and the brand experience. To understand how organisations and brands achieve this, it’s worth focusing on the DNA of what makes up a disruptive organisation. This breaks down into four main areas embracing the …

In the age of digital transformation, brands are fighting hard to remain relevant. Key modelers, like Netflix, Hulu and HBO, continue to challenge the way their customers consume media, while some other companies fall short of retaining interest. What key imperatives, then, will drive the media brands of the future? Let’s breakdown the five best …

Digital subscriptions have successfully cracked the retail code. Pioneering a new merchandising format that makes people spend compulsively, media services are fostering consumption habits and out-doing traditional retail with classic upselling tactics. Retail may have slowed down, but more and more iTunes carts are filled every minute. Digital media services – for online access to …

Once, sales periods were limited to the time after Christmas when retailers had a lot of stock leftover from the festive period, needing to sell off any leftovers before the new season began. The introduction of big sales days like Black Friday and Cyber Monday are the most obvious examples of the growing pressure to …

Influencer marketing has become top of mind for every CMO, not just in consumer facing brands, but in B2B technology organizations as well. In fact, among the business technology brands recently surveyed for the report Influence 2.0, 77% rate influencer marketing as strategic or highly strategic. One critical component to B2B influencer marketing is understanding …

For many of us, our experience with artificial intelligence (A.I.) may be, for a lack of a better way to put it, “helpfully cool.” That can mean asking Amazon’s Alexa to play a particular song or querying Google’s Home to see if butter is a suitable replacement for vegetable shortening. But the potential for A.I. …

The reasons why startups and businesses fail have been written about exhaustively. But what about what makes them succeed? The media makes us firmly believe that the main ingredient of a successful startup has to do with its product or industry, namely that in order to get an idea off the ground and into the …

Website, mobile app, social media, online marketplace, in store, at a pop-up or concession: the shopping options available to today’s consumer are plentiful, with the internet providing access to a retailer even after its store doors close. This provides convenience for the consumer, who is able to browse and buy when and where they want, …

#AgencyLife attracts dedicated, type A, work-hard-play-hard people, so it’s not uncommon for advertising agencies to suffer from the challenges that go along with hiring people who want to go into advertising. The things that make working at an agency great, and that make those who chose to work there great at their jobs, can also …