I recently read an article that reported on South Africa’s most valued brands for 2016. The country’s top-10 brands were MTN, Vodacom, Sasol, Standard Bank, Woolworths, FNB, Absa, Nedbank, Investec and Mediclinic; with Multichoice bubbling under at number 11. What was missing in this article was the ‘so what?’ So what if MTN is the …

Did you know 70 percent of brand choices happen in the store? For this reason alone, you will want to make sure you don’t miss the opportunity to craft a flawless brand strategy at the checkout counter. Here are five excellent ways to make sure you are achieving a 21st Century approach to branding at …

Mergers have the potential to be marvelous drivers of growth. More often than not, however, mergers fail: 80% of them don’t meet objectives, and 60% actually destroy shareholder value. According to research, this thoroughly avoidable situation is the result of culture clashes and confusion that emerge when business leaders concentrate on the functional aspects of …

A specialist knows a lot about a little. Sometimes this is a good thing. Sometimes it’s even vital. But, not always. In the realm of cancer medicine, for example, research has found that specialists have a tendency to over-recommend the treatments they are capable of administering. This phenomenon is very human. And very hard to …

If you watched the Super Bowl, you’re probably still reeling from the unexpected win by the Patriots (depending on your camp – my congratulations, or my condolences). But the game isn’t the only thing that stirred conversation. Some have said that Gaga’s musical set during the halftime show – ranging from the rallying lyrics of …

The world is changing faster than ever. Many of the changes are being driven by technology. Automation, robotics and artificial intelligence are helping us to collect and use data more efficiently. The outcome is a more effective way of doing business. In this Digital Age, what does it truly mean to be digital? When we …

In observing thousands of customers over a 10-year period as they try to complete tasks online, I have noticed a very significant gap between what people say and what they do. Firstly, people are generally not good at predicting their own behavior.  Time and time again, I’ve had people say they do A, B, and …

Think data is the answer to all your creativity dreams? Think again. Last year will undoubtedly go down in the marketing world as the year of data. Never have we seen so many presentations, articles, and meeting agendas ending with a call to arms for data to merge with creativity and ride off into the …

Nearly 3 billion people worldwide are online.  When they want a product or service, they don’t wait for an ad to appear on television, scour magazine ads, or heaven forbid, pick up a phone book.  They go to the Internet and search via search engines or social sites, because these methods promise fast results and …

Price sensitivity and how it is affected by package design, size, and shelf layout is an interesting phenomenon that can be precisely measured using eye-tracking technology. This methodology for measuring price sensitivity can be applied to brands and categories across all retailers. The key data lies in measuring ‘fixations’ – how long one’s eyes focus …