We’ve seen an awful lot written in recent months about this May’s General Data Protection Regulations (GDPR) – the legislation that replaces an existing data protection directive, rewrites the rules for collecting and managing consumer data, and deals data privacy one of its biggest shake-ups in two decades. There has been lots of worry as …

New Markets, New Issues In a little over two decades, Amazon has gone from online bookseller start-up to global e-commerce giant, with hundreds of millions of active product listings on its marketplace at any one time. While it has largely managed to evade the counterfeits stigma attached to some of its rivals, including Alibaba and …

“The processing of personal data should be designed to service mankind.” So says the formal text of the General Data Protection Regulations. From the very start, it’s clear these regulations are no ordinary piece of legislation or compliance. The regulations were conceived to enhance the world we live in. To make our lives more pleasant …

The regulatory environment is changing based on a society that is more health conscious, advocating for the preservation of life. Increasing of taxes on products such as tobacco, alcohol and now sugar-sweetened beverages are a result of increased lobbying from non-profit organisations who are pushing governments to penalise consumers, in order to protect themselves from themselves, by making it relatively unaffordable to purchase these products. …

Many people have heard the warnings about not falling in love at first sight. While those warnings are certainly applicable in matters of affection, they are just as, if not more, relevant when assisting a client with the selection of a trademark. The trademark a client chooses will serve as its brand identifier; the symbol, …

Social media usage has been rapidly increasing every year. It has become a substantial medium for a lot of people to express and vent their feelings, and this trend does not look to be changing any time soon. Within any organization, 9 out of 10 people are likely to have a personal social media account. …

During any periods of economic uncertainty, it is often the retail sector that is hit the hardest, particularly the high-end brands, as cost-conscious consumers become more reluctant to invest in luxury items. While genuine products at discounted prices can indeed be found on the Internet, consumers can often find themselves unknowingly caught out by counterfeit …

Developing a brand identity is a key priority for most businesses. A distinct, recognisable brand is vital for grabbing people’s attention and attracting consumers and clients, and the integrity of a brand needs to be protected from third parties using or exploiting it without permission, which could dilute or damage the brand by association. However, …

There is change afoot in the way businesses will be able to use and collect personal data. Under the EU’s General Data Protection Regulation (GDPR) businesses will have to explain to consumers exactly how their personal data is going to be used, each and every time it is used for a new task. Those found …

This is an article about terms and conditions! Wait, where are you going? It’s fair to say they’re not the most glamorous topic. The common perception is they’re dull as ditchwater, but an unfortunate necessity. People don’t read them, and that’s the way it is. Brands certainly don’t think of them as an essential part …