Developing a brand identity is a key priority for most businesses. A distinct, recognisable brand is vital for grabbing people’s attention and attracting consumers and clients, and the integrity of a brand needs to be protected from third parties using or exploiting it without permission, which could dilute or damage the brand by association. However, …

There is change afoot in the way businesses will be able to use and collect personal data. Under the EU’s General Data Protection Regulation (GDPR) businesses will have to explain to consumers exactly how their personal data is going to be used, each and every time it is used for a new task. Those found …

This is an article about terms and conditions! Wait, where are you going? It’s fair to say they’re not the most glamorous topic. The common perception is they’re dull as ditchwater, but an unfortunate necessity. People don’t read them, and that’s the way it is. Brands certainly don’t think of them as an essential part …

I still haven’t decided if Edward Snowden is a hero, a traitor, or a schmuck.  I watched Citizenfour, the documentary that captures his story in real time, thinking it would help me figure it out, but I walked away liking him more and his actions less, and still not ready to hang a scarlet letter …

Registered designs are often considered by IP commentators to be an underused and under valued right when considered against the more generally recognised patent and trade mark systems. But how a product looks can be very important, and can be part of the overall brand recognition. So when copying takes place, it is an issue …

Over the past few months we have seen the gradual launch of a range of new gTLD’s (generic Top Level Domains). Some are industry or geographic specific, but others are creating more concern.

Social media may be the ‘new media’ and the laws around it may still be evolving, but the regulatory bodies in the US and UK both agree – transparency is still the key. Is lack of disclosure in your social media competitions and influencer marketing leading to a mislead consumer?

Social media has become an integral part of marketing strategy for consumer products, with many phrases, straplines and brands being devised specifically for targeted campaigns using media such as Facebook and Twitter. But in a highly competitive world how does a brand owner protect the effort put into such campaign branding? In fact social media …

Your brand is more than your name – it could be a colour, a fabric pattern or the distinctive shape of a chair. Protecting your brand throughout the world can be relatively straightforward, through creating and maintaining an IP strategy. A successful strategy should enable you to receive reward for your investment of time, ingenuity, …