Social media has become an integral part of marketing strategy for consumer products, with many phrases, straplines and brands being devised specifically for targeted campaigns using media such as Facebook and Twitter. But in a highly competitive world how does a brand owner protect the effort put into such campaign branding? In fact social media …

Do you know as much about your own marketing strategy and operations as you should? This is your opportunity to put your own marketing under the microscope – the internal marketing audit takes a close examination of your current business situation and how your marketing affects each area of it.

Although the world is spending more time on social media, there is one demographic that continues to avoid it like the plague: Chief Executive Officers. It was recently reported that only 8.3% of Fortune 500 CEOs had a Twitter account.  This is the same Twitter that just announced a major partnership with IBM with an eye on …

Being subject to many forces over which they have limited control: government economic policy, attitudinal changes among consumers and the development of new technology, to name a few. Environmental analysis examines such forces to predict the environment in which a business will need to execute their marketing strategy.

In both the B2B and B2C business environments, although most companies follow rigorous cost management practices, the primary focus is to generate higher sales. However, revenue growth is not always accompanied by equivalent growth in profit.

When people talk about partnerships, the focus is normally on what comes before the handshake. For a partnership for be successful however, you need to focus on the long term – the part after the handshake.

Once you get to the top of the mountain, it’s a long way down. Big brands and large businesses need to continuously work to stay at the top. There’s a lot they can learn from startups and the small and agile crowd.

One of the key growth challenges facing any business is the decision to expand overseas. It can be a huge commitment in terms of time, money, market research and patience! Setting up an operation overseas cannot be achieved overnight however there may be alternatives which can take away many of the challenges associated with international …

One of the most fantastic things about the internet is the opportunity for people to self-publish and share their experiences and opinions. For businesses this means online reviews about their products, Tweets about queues in their stores or even a blog dedicated to their bad service. This review culture and greater transparency has changed the …

The formula for profitability has been established for ages. Every business owner, CEO, freelancer and entrepreneur knows it. It is even required, in the US by Generally Accepted Accounting Principles (GAAP), which in turn is enforced by the SEC in the United States and the International Accounting Standards Board internationally. Using GAAP or not, the fundamental …