It’s All About The Customer Experience. With the advent of the digital age, today’s retail shoppers are informed, instrumented, interconnected and now in control of the path to purchase. Due to this, marketers around the world are trying to figure out the right strategies, marketing mix and approaches for the omnichannel shopper – a shopper …

Known by his team as their ‘Chief Web Guy’, I recently had the pleasure of a ‘virtual sit down’ with the driven, yet humble Vice President / General Manager of Lenovo.com, Ajit Sivadasan. Thanks Ajit for taking the time out of your busy globe-trotting schedule to share your insights with our readers. (Please note: below …

A study of 30,000 consumers in 20 countries reveals it’s time for a new strategy to help align your global brand with 21st Century people in all markets.

An Exit Strategy Can Grow Your Business. What a fantastic feeling the first day you start your business. Whether you have been a business owner for one year or 40 years you will still remember that first day. You may have gone straight into business or come from a job; you now have no teacher, …

The start of the personal branding movement is often attributed to the article written in 1997 by Tom Peters for the Fast Company Magazine entitled “The Brand Called You”. However, personal branding is not a new concept and has been around for many years before Tom Peters’ famous article. In this article Heather Townsend, author …

Your brand is more than your name – it could be a colour, a fabric pattern or the distinctive shape of a chair. Protecting your brand throughout the world can be relatively straightforward, through creating and maintaining an IP strategy. A successful strategy should enable you to receive reward for your investment of time, ingenuity, …

Sharing The Wealth. Highly engaged and motivated employees can give you a competitive edge in terms of business performance and are also crucial in terms of building a strong brand. Employees are often on the front line particularly within the service industry so they really need to embody what your brand is all about. You …

Franchising can be a great way to grow your business using other people’s resources and capital. It would be fair to say that most businesses could be franchised. If your business is proven, profitable and portable (can be taught and replicated) then you have ticked the first box. However it is essential that you make …

Whoever you are, I know that you’re looking for ways to give yourself more hours in the day. It could be freeing up more of your time to spend it with the family.  Perhaps you’re looking at claiming back some ‘man hours’ from the overall business to invest in increased growth.  Or maybe you’re a bit of …

The businesses that win in the future are those that apply what I call the science of winning. Science is all about evidence-based insights and using the best available data to draw new conclusions. Businesses, big or small, that apply the same principles will outperform their competition. At the moment, 90% of business decisions are …