In late 2016, I started an independent book publishing company. The motivation behind starting it was centred around creating a platform for unpublished authors and poets to showcase their works. For a while, I had been trying to get a co-authored anthology published but hadn’t found a home for this work to be brought to …

The negative effects of exposure to advertising female models on women’s self-esteem and body satisfaction are now well known.  But a new negative effect of advertising female models has been uncovered: they can be perceived as real sexual competitors by female consumers and trigger indirect aggression. Female advertising models are highly physically attractive as well …

We’ve seen an awful lot written in recent months about this May’s General Data Protection Regulations (GDPR) – the legislation that replaces an existing data protection directive, rewrites the rules for collecting and managing consumer data, and deals data privacy one of its biggest shake-ups in two decades. There has been lots of worry as …

In the age of big data, it seems as though there’s a systemized way to measure everything. Want to know how many hits you got on the company website? Go to Google Analytics. If you’re meeting sales projections? Log into SalesForce. Need to see how much progress the development team’s made? Visit GitHub. Access your …

There’s an old joke that the risk of a child being injured increases in direct proportion to the number of adults present. Whether there’s any truth to it or not, the point is that, when no one has designated any individual with having primary responsibility, nobody takes responsibility. I think that’s a great analogy to …

Organizations are under growing pressure to protect themselves and their customers’ private data from an ever-growing threat landscape. As news of data breach after data breach continue to roll in, consumers’ trust in organizations to protect their data is at an all-time low. According to a recent survey by Consumer Reports, 70% of Americans lack …

We’ve all heard about disruption. After all, it’s now been used to death. Recently, I’ve been thinking about the D word and how we make our brands last the test of time; how we make them Futureproof. It’s a challenging thought; and one that is arguably impossible. After all, how do we know what’s coming …

In my opinion, a good organisational culture creates an atmosphere for your staff to give you the best of their abilities. In other cases, because they believe so much in the common cause they’re willing to give you better than their best. Most organisations feel that this is fulfilled through indoctrination, forcing all staff members …

In today’s marketing landscape, you cannot overlook digital and social media – in fact, it should encompass a huge part of your overall business strategy. From individual consumers to global companies, everyone is online, and that means it’s the ideal place to connect with your audience. Crafting an effective digital marketing strategy can be a …

Statistically speaking, we have a one one-hundredth-thousandth of one percent chance of dying in an airplane crash. That’s odds of less than 1 in 11 million. There is a simple reason for this, and it has been the aviation industry’s insistence on recording everything and learning from every single tiny aspect of everything a plane …