Artificial Intelligence (AI)-driven user interfaces are the most recent trend in digital transformation. For end users, voice-driven chatbots provide a streamlined interface to accomplish a task in a fun, engaging, informative, intelligent manner – and for brands, they represent a chance to engage their customers better, ultimately leading to increased loyalty and new revenue opportunities. We know …

We live in a technologically driven world. There’s no doubt about it – it follows us everywhere (literally, if we’re talking about GPS, location services, remarketing…). Those companies that continue to use new tech solutions now will be the ones that survive the future, and we’ve seen what happens to those that deny it. Where …

As a result of our ageing population, we are naturally seeing a rise in the number of people living with impairments. In fact, the Papworth Trust recently found that the people most likely to be living with a disability are over the state pension age. Despite an estimated one in five (12.9 million) people in …

Within the last ten years, the rise of internet adoption and advances in mobile technology have completely changed communication between brands and customers. And similar changes have been witnessed in terms of security as well. Businesses are shifting from fort-less style security with easy boundaries to the airport style security with extremely tight measures. And …

Science fiction is becoming fact as Virtual and Augmented Reality (AR/VR) enter our daily lives. that is resulting in consumers and businesses around the world engaging with AR and VR in combination with smart devices. And this will have profound effects on the way brands develop and engage with their audiences. Despite the still emerging …

Burger King recently hit the headlines after winning the coveted Grand Prix award at Cannes Lions for its ‘Google Home for the Whopper’ campaign. The 15 second TV spot asked “OK, Google, what is the Whopper burger?” triggering Google Home devices within earshot to begin reading the Whopper Wikipedia page aloud in people’s homes. It …

It’s no secret that a good (or bad) website has the power to significantly impact on a brand’s reputation, sales and profits. There have been enough studies on online shopping, the ‘browsing journey’ and the importance of good design for even the most traditional organisation to know that the formula is simple: an engaging and …

It is tempting to think of the dominance of online giants such as Amazon as evidence that local businesses are being squeezed out, and is widely recognised, but the growth of small business seems to contradict this assessment entirely. Research released by LinkedIn suggested that the number of entrepreneurs in the UK has increased by …

Open on a 21st-century family room. An evening some weeks ago, I looked up from checking my work email to realize that all of my family members were busy on their own electronic devices. My wife was group texting friends on her phone, my 13-year -old son was playing Clash of Clans on his phone …

‘I want it all… and I want it now…’ Now aside from being a fantastic 80’s Queen number, funnily enough, it resembles what a lot of marketers want in 2018 – but not me. Marketing to teens, parents and younger audiences has never been more difficult, and we are in a time where having everything …