The most successful global companies go beyond considering digital globalization as part of their global presence online. They manage it to enable improved business operations, then capitalize on it to drive profits forward around the world.

How does writing online copy for websites and blogs differ from writing for offline materials such as brochures? While there are many similarities, there are also some major differences. Get it right and you’re well on your way to engaging with and converting your visitors into customers.

The time when costs could just be incremental or contained is over. Now it’s about doing more with flat budgets – or more often than not – with less. Sensible cost management is now a requirement, and it may be translated into two crucial mantras. Money should be invested in an agile way, i.e. more/less …

Christmas time is traditionally the biggest sales period of the year. The online sector is showing the strongest sales growth but still lags behind traditional retail. Find out what it takes to be the e-commerce company that wins at Christmas time.

One of the most fantastic things about the internet is the opportunity for people to self-publish and share their experiences and opinions. For businesses this means online reviews about their products, Tweets about queues in their stores or even a blog dedicated to their bad service. This review culture and greater transparency has changed the …

When you walk into a “Main Street” store your brain is being manipulated from the moment you walk in. Store owners can control the colours, the lighting, the temperature and a host of other factors to make you want to buy. Indeed, even the kind of floor covering that you are walking on has an …

Websites and branding are not the be all and end all of an online marketing strategy. It pays to be savvy if you want your website to be an effective marketing tool. While a swanky design is a great asset, it’s not going to draw traffic to your site. Form follows function and a website …

Observations “from the trenches” to help guide your efforts in global content and brand effectiveness – Paving The Way To Customer Experience On The Digital Globalization Front Line.

Nineteen Million Hits On YouTube (and growing)… What do you do when the world shows up on your doorstep? When your video goes viral you have the potential to broadcast your message to millions of people you’ve never met. Your unique brand becomes an overnight celebrity and suddenly everyone has an opinion of your work which …