Cord cutting, subscription based services and the ability to watch content over multiple platforms have changed the advertising industry dramatically in recent years. , as today’s young people engage with the Internet chiefly, and sometimes exclusively, on smartphones and tablets. Of this, over $20 billion will be spent on video advertising, a strategy that gained …

The uniquely clear and appealing image of your brand consists of all contact points between itself and the user. The more frequent the contact and powerful the experience, the easier the user learns. Feelings become a turbo boost for that learning. These contact points happen offline via television spots and online via the brand website, …

What happens when all the data is delivered, we’re all tooled up with the same technology, and the fight for the attention and retention of end-users is ever more intense? Who are the differentiators when customers are increasingly immune to the jarring jargon of brand ‘push’ strategies or buying ad blocking brand barriers? These are …

Psst, want a peek into the future? It’s pretty simple – it’s all about context. We’re on the way, but picture this: Search engines truly know which articles, blogs, memes, and videos you’ll love the most.  They’ll send you these recommendations, but don’t worry.  It’s nothing like spam.  It’s all relevant, helpful, and right up …

Celebrating And Learning From Experience… following on from last year’s hugely popular list, we are proud to bring you the 2015 edition of your ‘50 Marketing Thought Leaders Over 50’. This list, composed entirely from (a record number of) nominees submitted by our readers, sees many familiar names and a number of new entries in the mix.

Struggling to spread the brand promise? Here are three mistakes to avoid – and some encouragement from Benjamin Franklin. As we know, corporate brand names are always aware of the need to get in front of new eyeballs. It’s one of the first assumptions of the brand marketing challenge. However, marketers in the professional services …

According to recent statistics, a massive 94% of businesses now say personalisation is critical to the success of their marketing activities. However, when most marketers refer to personalisation they usually focus their efforts online. Offline personalisation can often become an afterthought, due to the relative ease of personalising a consumer’s online experience. However, Today’s customers …

One of the big challenges that any brand faces is how to leverage insights from the huge amounts of data they now typically have at their disposal. The promise of big data is, of course, compelling; McKinsey, for example, has estimated that a retailer using big data can potentially increase its margin by more than …

As Founder and CEO of The CMO Club, Pete Krainik’s career has entailed successful executive roles at M&M/Mars, DoubleClick, Siebel Systems and more.  We had the opportunity to catch up with Pete, on the heels of the collaborative IBM / The CMO Club study “Marketing is a (buyer) journey, not a destination”. So, let’s get talking – …

“We’ll take the best from the West and we’ll bring it to the rest of the world” – I cannot remember the number of times I have heard this sentence since the early 90’s. Likely as many times as “If this product is good my country it will delight the rest the world” came up …