When I was young, I could walk into my hometown bank or post office with my parents and the director, teller or clerk would know them by name.  They might even ask how I was doing in school or on my baseball team.  Going back a few generations, the general store was a center of …

A somewhat ironic situation has emerged in the digital era today, one that directly affects virtually everyone concerned with connecting with and engaging their stakeholders, whether they are customers, the broader market, business partners, or colleagues. As the technology growth curve has continued to climb high into exponential realms, most organizations now find themselves dealing …

It’s been a year since that epic battle between Meerkat and Periscope, the first major live mobile video platforms to hit the market, and in the time that’s passed since then, Facebook and YouTube have perfected and launched their own live streaming offerings. It seems that once again, we’ve reached a new pinnacle of social …

There I was, (ironically) sitting in my Facebook feed. The death of Instagram for brands, posted by the publisher Techcrunch, appeared organically in my feed, and then it was re-posted by my good friend in a social media group discussion.  The irony hit me hard. Here’s why. 1.  On What Planet Do Brands Get To …

Buyers are empowered, and the age of the customer has begun.  The proliferation of social and mobile has created a digital divide – with companies who have transformed the way they go to market using data and technology to create superior customer experiences and extend their competitive advantage over traditional firms. Most companies are struggling …

What Branded Videos Need, To Be Shared Over And Over… And Over Again. Virality should rarely be the primary goal of a branded video.  And virality can never be guaranteed.  But it can mean free advertising, press, and hype leading to insane amounts of awareness and, when executed with exceptional skill, increased sales. As a …

“You’re going to do what?! You will only survive six months tops!” Those not so encouraging words came from my dear colleagues at Willis Towers Watson when I left as their Marketing Director for Continental Europe to work for a Law Firm in Amsterdam. And I must say that it was not at all easy …

It is impossible to open a social network these days and not see the stream of images, videos, and graphics that dominate the experience. In fact, according to a survey by Harvard University, Snapchat is the fastest growing platform among Millennials, with Instagram close behind.  And while Facebook still reigns king as the most widespread …

Of course, we can see and hear on the Internet – but what about smell? What about taste and touch? Brands can reach these senses in the digital space by applying the research findings on human brain functionality – and in doing this, unlocking the remarkable power of a multisensory experience.

Ever since the concept of native advertising gained prominent attention in 2012, expectations have revolved around increasing publishers’ income and saving the digital advertising ecosystem from the fall of digital ads. Four years later, native advertising has lived up to the expectations. Many big publishers have created or expanded existing departments to help advertisers develop …