Like Swiss Army knives, ‘one-stop’ shop agencies can provide digital marketing and brand leaders with multi-functional support in challenging global environments and help them move faster with lighter bags. What should you consider when choosing one?

The key to building a successful ingredient brand is recognition. It isn’t very useful if no one has heard of it, or isn’t familiar with what should be its’ well-entrenched positioning. Lately there have been some major shifts in how the makers of ingredient brands are going to market and gaining that recognition.

SB Projects (formerly Scooter Braun Projects) is a diversified entertainment and media company with ventures integrating music, film, television, technology and philanthropy. I was lucky enough to have a chat with their top marketing mind Brad Haugen and gain some wonderful insights into the process behind launching chart-topping artists, TV shows and more… Thanks Brad for …

How can brands create loyalists for the long haul? From Apple enthusiasts to football team fanatics, the common thread is emotional engagement. This article outlines three must-have storytelling components that are particularly well-suited for winning the customer lifecycle.

With creativity, a well conceived, timed and executed internet meme can help lesser known causes make a big splash – supplementing or circumventing the traditional tools of cause marketing.

Mastering management issues around social media is fast becoming a priority for business leaders in all sectors. We outline for you five ways to effectively manage social media with a capital “M”.

How Marketing Can Drive More Customers, Better Experiences And Great Products Marketing Has A Marketing Problem Ask most people to define what marketing is, and the answer will almost always come down to some form of a definition that is more closely related to advertising. Not that there is anything wrong with advertising.  Advertising is an effective …

Search engine optimization (SEO) continues to be a highly effective form of Internet marketing, but companies can easily slip up and squander their investment. Here is a checklist of the 12 most important dos and don’ts to keep your SEO campaign generating a solid return, year after year. DO select the right SEO agency. Vet …

Gone are the days of simple brand loyalty: You purchase Tide or Cheer because it’s what your mother always used and she might be personally offended if she found out that you switched. Today’s savvy marketers know that nothing can be taken for granted, beginning with Mom’s favorites. So what’s changed? In an era of …

The most successful global companies go beyond considering digital globalization as part of their global presence online. They manage it to enable improved business operations, then capitalize on it to drive profits forward around the world.