When you walk into a “Main Street” store your brain is being manipulated from the moment you walk in. Store owners can control the colours, the lighting, the temperature and a host of other factors to make you want to buy. Indeed, even the kind of floor covering that you are walking on has an …

Websites and branding are not the be all and end all of an online marketing strategy. It pays to be savvy if you want your website to be an effective marketing tool. While a swanky design is a great asset, it’s not going to draw traffic to your site. Form follows function and a website …

Observations “from the trenches” to help guide your efforts in global content and brand effectiveness – Paving The Way To Customer Experience On The Digital Globalization Front Line.

Nineteen Million Hits On YouTube (and growing)… What do you do when the world shows up on your doorstep? When your video goes viral you have the potential to broadcast your message to millions of people you’ve never met. Your unique brand becomes an overnight celebrity and suddenly everyone has an opinion of your work which …

Getting To Know The Monster. It used to be easy – or at least easyish – to know about markets. A focus group here. A survey there. Markets were boring dull things that lumbered about occasionally. But, more often they slept like drugged Orks. But markets are not like they once were. They’re a tad …