Even though we recently celebrated the 14th anniversary of Facebook’s launch, there is still a great deal of trepidation and a general lack of basic knowledge about what social media can do for business. After an 11-year career managing PR and social media on behalf of the world’s largest real estate franchise network, I believe …

Creating and implementing an SEO strategy requires vast amounts of hard work and sustained efforts. Once the initial hurdle is overcome and a brand realises the importance of SEO, it comes as great relief to finally feel as though progress has been made. The next obstacle is actually achieving results. That first glimpse of return …

The media landscape is going through profound changes.  As a result, traditional methods for building brands are gradually becoming less effective while new opportunities are opening up.  The main changes that cause traditional methods for brand building to fail are the digitization of media and democratization of information.  How do these developments undermine traditional brand …

Everyone knows that marketing has changed dramatically over the past decade.  Indeed, it continues to change rapidly today.  While there are many contributing factors to the whirlwind we’re experiencing — search, social, mobile, content, big data, and so on — we can sum it all up in one phrase: digital disruption. This has caused an …

How Mobile Is Forcing Marketers To Look Beyond The Click… June 7, 2007, was a date that changed the landscape for marketers. As Steve Jobs stood in front of a crowded room of Tech geeks and lovers he held up the first iPhone and said, “Your Life in the Palm Of Your Hand.” Now, many …

You wouldn’t begin building a house without architecture and design in place.  But that’s what many companies do when they decide to build a branded online community.  They select a technology platform and quickly move to the implementation stage without crafting the business plan, outlining the goals and measures of the community – and most …

The way you build your brand online will shape not only the perception of your business but also how you make money. Having a strong personal brand is vital for a business leader, and when connecting with your community online, you need to be front and centre. Trust and authority come hand in hand, and …

Thinking about simplicity in complex situations is not considered the norm. It may even sound contradictory or risky. However, keeping experiences as simple as possible is a critical success factor in digital globalization. It enables both global business leaders and customers to make the most out of their time and money. On the one hand, …

If we look back on the recent trends in marketing, one thing is clear – we’ve reached a major crossroad in our use of digital tools to engage customers. Leading us to the question: “is this the death of social?” In reality, the answer to that question is “no”. While previously social was seen as …

Cord cutting, subscription based services and the ability to watch content over multiple platforms have changed the advertising industry dramatically in recent years. , as today’s young people engage with the Internet chiefly, and sometimes exclusively, on smartphones and tablets. Of this, over $20 billion will be spent on video advertising, a strategy that gained …