Customer service today is as much about creating brand advocates, as it is about solving problems and addressing complaints. With the rise of social media and digital trailblazers such as Amazon, Yelp, Uber and Netflix, This shift has not only brought with it new risks and challenges for established brands, but also unprecedented opportunities, for …

Are you hitting the panic button with every new Google update? Failing to prepare is preparing to fail; find out how to take back control with a solid digital strategy as your new mantra.

When you’re designing your business or e-commerce website, your main focus is probably on making sure that the design of your website reflects your company’s brand, while being aesthetically appealing to users. While having a strong company brand is crucial for holding onto your customers, your website also needs to increase conversions, guiding your customers …

Demographic-driven marketing worked somewhat well in a simpler time when there were a couple of major brands and a handful of media channels. Now, in the current marketing climate, interest and intent are the keys to highly successful targeting.

Effective mobile marketing strategies should focus primarily on the 15%-20% of consumers who have already opted in to receive mobile communications. It’s a far more successful, profitable approach than throttling mobile communications out of concerns over consumers who might opt out.

Digital is global by nature, not by default. This could be the mantra or the one-line manifesto for leaders having to deal with digital globalization today. Any digital property can give a business and a brand the needed global presence to reach out to most of the world. Yet it is up to you to …

With ubiquitous internet connectivity and billions of people empowered to create and publish online, digital marketing competition is greater than ever.  Companies are increasingly challenged to create quality content that can stand out, to attract and engage new customers. How can businesses grow their reach and improve content quality in such a market? Through ‘participation …

The era of digital transformation is upon us and is likely to accelerate in the coming year, but many companies will struggle to leverage this revolution. It’s not because they don’t have the budget, but rather because their leaders are unsure about what specific steps need to be taken, in order to align their corporate …

Over the past few months we have seen the gradual launch of a range of new gTLD’s (generic Top Level Domains). Some are industry or geographic specific, but others are creating more concern.

Like many of you, I see the term ‘native advertising’ flood my inbox from industry magazines and pundit newsletters.  Currently, I have more than 50 articles about native advertising sitting in my inbox today.  In case you don’t have time to read that many articles, here is my brief review of what native advertising is …