In today’s world, internet-connected devices comfortably outnumber people and consumers in mature markets are expected to each own three or more such gadgets by 2018. In this new reality, retailers and brand marketers must adapt their strategies to account for changing consumer behavior. Because people no longer interface with the digital world through a single …

It’s ‘Open Mic’ night! In this session, our 13 expert voices are sharing their insights on ‘Social Media’, covering: the evolution of social platforms, social business, employee advocacy, competitive analysis and marketing field testing, through to PR, ‘dark social’, and more, all right here… – – – – – Ann Tran @AnnTran_ Luxury Travel & Marketing Strategist …

In the (really) old days, you’d sit down in your comfy chair and read your newspaper from front to back cover, as there was not much of a way to pick and choose the content that was most relevant to you.  Fast forward to today, you see brands and organizations actively strategize and implement, around …

As Benjamin Franklin once wrote to a friend, “In this world nothing can be said to be certain, except death and taxes.” It’s an apt phrase to use when considering the complexity of marketing anything (except perhaps funeral services) to thousands of individuals, each with their own hopes, aims, preferences and aspirations. However, there are …

Even though we recently celebrated the 14th anniversary of Facebook’s launch, there is still a great deal of trepidation and a general lack of basic knowledge about what social media can do for business. After an 11-year career managing PR and social media on behalf of the world’s largest real estate franchise network, I believe …

Creating and implementing an SEO strategy requires vast amounts of hard work and sustained efforts. Once the initial hurdle is overcome and a brand realises the importance of SEO, it comes as great relief to finally feel as though progress has been made. The next obstacle is actually achieving results. That first glimpse of return …

The media landscape is going through profound changes.  As a result, traditional methods for building brands are gradually becoming less effective while new opportunities are opening up.  The main changes that cause traditional methods for brand building to fail are the digitization of media and democratization of information.  How do these developments undermine traditional brand …

Everyone knows that marketing has changed dramatically over the past decade.  Indeed, it continues to change rapidly today.  While there are many contributing factors to the whirlwind we’re experiencing — search, social, mobile, content, big data, and so on — we can sum it all up in one phrase: digital disruption. This has caused an …

How Mobile Is Forcing Marketers To Look Beyond The Click… June 7, 2007, was a date that changed the landscape for marketers. As Steve Jobs stood in front of a crowded room of Tech geeks and lovers he held up the first iPhone and said, “Your Life in the Palm Of Your Hand.” Now, many …

You wouldn’t begin building a house without architecture and design in place.  But that’s what many companies do when they decide to build a branded online community.  They select a technology platform and quickly move to the implementation stage without crafting the business plan, outlining the goals and measures of the community – and most …