Twenty-five per cent of millennials spend more than five hours a day on their smartphones, and over 60% shop on their smartphones every day. Known as a budget-conscious and discerning generation of consumers, millennials know how to use technology to their advantage. The typical millennial is reliant on digital services and applications to enhance experiences …

Social media poses so many questions. Where do you post? When do you post? What do you post? How do you post it, and how often? Why? There are answers. And here I will collate for you the common wisdom of when, what, where, why, how and who you should post to on different social …

Creating a marketing strategy that adds clear value to a business’ growth and development is essential, but, while this notion may seem obvious, marketers of even the highest calibre often struggle to build a fully-rounded, integrated plan tailored to their audiences’ needs. Before sitting down to compile a strategy, we must consider who the customer …

Online shopping is becoming increasingly personal. According to an Accenture Study, 75% of online shoppers prefer to buy from retailers who recognize them, provide them with relevant product recommendations or remember them personally. This is especially true for e-commerce verticals that, in the brick-and-mortar world, require heavy in-store associate assistance for a purchase to occur, …

Compared with more established marketing channels, social advertising is still in its infancy; which explains why brand managers and marketers can still feel challenged when it comes to proving the value of a social media advertising campaign. In fact, there is often a tendency amongst many in branding to believe that social advertising will not …

My grandfather is a retired cotton farmer, so growing up I heard a lot about rain. I was familiar with what happened to our grass when the Texas skies withheld moisture, but it turned out, crops are equally imperiled by oversaturation. For my grandfather’s cotton plants, flooding was just as dangerous as drought. And now, …

As producers of branded content, one of the most important attributes you must have is adaptability. Each and every project you work on is different – even if it’s with the same client. Seldom do you want to simply reproduce content you’ve made before. Yes, you need to understand their journey, their struggles, and of …

Crowdsourcing – What’s It All About? There are many different crowdsourcing ventures around, but video is perhaps one of the most interesting. When CEO Mark Zuckerberg confirmed Facebook would be making a ‘sustained push into video, particularly with short-form content’, the world sat up and took notice. Video, it seems, is king. Think of the …

Marketers have got the message: data matters. Yes, we’re getting data-savvy, but many marketers still aren’t getting the full value out of their data. By now, we’ve all started using data to measure progress, spot opportunities and reach new audiences. The problem is that many marketers are doing so independently or in a silo. But …

Following its launch on July 6th, 2016, Pokémon Go quickly became a global sensation, breaking app download records within its first week. By the turn of the year, its creators, San Francisco-based software developer Niantic labs, had generated $1 billion in revenue. As a result, summer 2016 was seen by many as the breakthrough moment …