In today’s digital age, hyper-personalized, omnichannel marketing will soon be the foundation of customer experiences in virtually any industry – and of global companies, across continents. Companies that market to international audiences must use data and buyer personas to understand customers’ behavioral patterns, decide which channels to invest in, deploy locally, and ensure they budget …

Regardless of the size of your organisation, we all know that the importance of social media isn’t to be underestimated. But with so many messages to cut through, how can you ensure your brand’s voice is the one that’s heard? In my experience, there are five key areas to master, in order to stand out …

There was a time when getting exposure online for your brand was relatively straightforward if you knew what you were doing. Marketing via social media and reaching out to bloggers was an effective strategy to engage with your potential audience. However, as we witness more and more people consuming their news and content online, it’s …

The importance of building relationships with key influencers is well recognised by today’s marketing pros, with around 84% preparing to launch influencer campaigns within the next 12 months – but who exactly are they in B2B? We’re not just talking YouTube and Instagram superstars. who have the knack of grabbing attention, these people are trusted …

Organizations are under growing pressure to protect themselves and their customers’ private data from an ever-growing threat landscape. As news of data breach after data breach continue to roll in, consumers’ trust in organizations to protect their data is at an all-time low. According to a recent survey by Consumer Reports, 70% of Americans lack …

In today’s marketing landscape, you cannot overlook digital and social media – in fact, it should encompass a huge part of your overall business strategy. From individual consumers to global companies, everyone is online, and that means it’s the ideal place to connect with your audience. Crafting an effective digital marketing strategy can be a …

In today’s hyperconnected sharing culture, social media is an inescapable and essential channel for your brand. How you interact with customers on social is crucial to providing a relevant and meaningful customer experience. But be prepared… your efforts need to be well thought through. Social media offers all the promise of direct access to consumers, …

New Markets, New Issues In a little over two decades, Amazon has gone from online bookseller start-up to global e-commerce giant, with hundreds of millions of active product listings on its marketplace at any one time. While it has largely managed to evade the counterfeits stigma attached to some of its rivals, including Alibaba and …

We’re living in the age of experience. And while everyone is still obsessing over millennials, because half the world’s population is under 30, we need to start thinking about the iGen – the generation born with mobiles in their hands. Experience has started to trump information, and it will be even harder to get this …

These days, if you aren’t active on social media, it is almost safe to say that your brand doesn’t even exist. Over 90% of businesses are on Facebook, and many small companies rely on social media buzz to draw customers to their website. In order to stand out from the crowd, you must implement a …