Social employees offer today’s brands an incredibly effective new marketing channel, yet far too many organizations don’t know what to do with them. Over the past decade, social media has enticed brands as a low-cost platform with unprecedented access to customers and prospects.  Yet despite improvements in content delivery and metrics, most organizations are unsure …

Every generation experiences a creative movement.  Back in the day of Andy Warhol, artists recognized visual communication was moving at breakneck speed.  Warhol himself said, “The idea is not to live forever, it is to create something that will.”  It’s true, from still imagery to graphic design and digital animation, when a story comes to …

In the wake of realizing that Google, even with all of its impressive tools, failed to prevent all ads purchased programmatically from appearing alongside terrorist and hate group content, what’s the next move for brands (and for ad tech)? Will the subsequent boycotts – through which brands are rightfully voicing outrage at having been exposed …

Whether you’re in the giftware category, hobbies, automotive, or business machines, increasing the lifetime value of your customers is key to business success. Analysis from 2016 shows that there are five types of emails that can grow that customer lifetime value at an unprecedented rate. 1. Customer Status Your target segment starts being a consumer …

Online media channels are a great way to connect your audience to your content. While the content creation process is a job in unto itself, the distribution of the content cannot be forgotten in the process. For both seasoned and new content creators, it is very important to begin by understanding your online media distribution …

In today’s constantly shifting cyber landscape, it is vital that an organisation updates and evolves its online brand protection strategy, to deal with the changing nature of the threats posed and the cyber criminals behind those threats. While brand protection programmes are heavily influenced by the environment in which the business operates and the nature …

Previously, retailers were sceptical of selling on marketplaces, such as Amazon and eBay, but the times are changing, and now these platforms are essential for any brand wanting to become a global business chain. SMEs were formerly the ones to utilise these platforms, being able to sell their goods at low costs, and have continued …

With technology evolving seemingly at the speed of light, it can be difficult to keep up with the latest trends. Just when you feel like you’re up to date with current trends, it turns out that you’re actually one step (or perhaps a few steps) behind everyone else. Fear not, new isn’t always best. There …

Apple app developers will finally be able to respond to user reviews directly in the App Store, with responses available for all to see, beginning with iOS 10.3. Android developers have long had the option to respond to reviews in the Google Play Store, giving them the flexibility to address negative reviews and create a …

There is change afoot in the way businesses will be able to use and collect personal data. Under the EU’s General Data Protection Regulation (GDPR) businesses will have to explain to consumers exactly how their personal data is going to be used, each and every time it is used for a new task. Those found …