Previously, retailers were sceptical of selling on marketplaces, such as Amazon and eBay, but the times are changing, and now these platforms are essential for any brand wanting to become a global business chain. SMEs were formerly the ones to utilise these platforms, being able to sell their goods at low costs, and have continued …

With technology evolving seemingly at the speed of light, it can be difficult to keep up with the latest trends. Just when you feel like you’re up to date with current trends, it turns out that you’re actually one step (or perhaps a few steps) behind everyone else. Fear not, new isn’t always best. There …

Apple app developers will finally be able to respond to user reviews directly in the App Store, with responses available for all to see, beginning with iOS 10.3. Android developers have long had the option to respond to reviews in the Google Play Store, giving them the flexibility to address negative reviews and create a …

There is change afoot in the way businesses will be able to use and collect personal data. Under the EU’s General Data Protection Regulation (GDPR) businesses will have to explain to consumers exactly how their personal data is going to be used, each and every time it is used for a new task. Those found …

With almost a decade of social media presence, and brands talking to their consumers through other than the traditional mediums on digital platforms, even now, a lot of brands are still in denial and consider conventional mediums of advertising as the main platform of communication. One of the reason’s that I can imagine is that …

As technology enables new channels of communication, it is easier than ever for brands to contact existing and potential customers. Used correctly, advances in digital technology enable brands to communicate effectively and efficiently, relaying useful and interesting information that encourages customer loyalty and drives sales. However, when brands get the balance wrong and use channels …

At first glance, many classic bricks and mortar retailers do not look likely candidates for digital transformation. Let’s look at the rather extreme example of fuel retailers here: they sell a very physical product requiring a physical distribution structure. Consumer choice is often driven by convenience (location) and price, so it is hard to naturally …

The world is changing faster than ever. Many of the changes are being driven by technology. Automation, robotics and artificial intelligence are helping us to collect and use data more efficiently. The outcome is a more effective way of doing business. In this Digital Age, what does it truly mean to be digital? When we …

Artificial intelligence (AI) helps machines do cognitive tasks typically reserved for humans. It has the potential to enable marketers to create content at scale and distribute the right content at the right time to better-segmented prospects. But, it’s not always obvious how marketers, executives and entrepreneurs can take advantage of AI. Artificial intelligence is a …

In observing thousands of customers over a 10-year period as they try to complete tasks online, I have noticed a very significant gap between what people say and what they do. Firstly, people are generally not good at predicting their own behavior.  Time and time again, I’ve had people say they do A, B, and …