Twenty-five per cent of millennials spend more than five hours a day on their smartphones, and over 60% shop on their smartphones every day. Known as a budget-conscious and discerning generation of consumers, millennials know how to use technology to their advantage. The typical millennial is reliant on digital services and applications to enhance experiences …

Following its launch on July 6th, 2016, Pokémon Go quickly became a global sensation, breaking app download records within its first week. By the turn of the year, its creators, San Francisco-based software developer Niantic labs, had generated $1 billion in revenue. As a result, summer 2016 was seen by many as the breakthrough moment …

Shopping – many of us might not like to do it, but we all have to do it. It’s inevitable. Whether you’re looking for clothes, food, sporting goods, holidays abroad or even a new home, buying and selling are as natural as breathing air. What’s more, the Internet has opened up a new way of …

There are 2.5 billion smartphones in the world, and the average person interacts with one 200 times per day. That means – which by far exceeds the number of times we engage with the internet in the traditional cumbersome way: through a keyboard, mouse and a monitor. This is also how many executives who are …

Apple app developers will finally be able to respond to user reviews directly in the App Store, with responses available for all to see, beginning with iOS 10.3. Android developers have long had the option to respond to reviews in the Google Play Store, giving them the flexibility to address negative reviews and create a …

Rapid developments in mobile technology have impacted almost all industries, and for commerce, it has been a game changer. A popular option for online shoppers, mobile now accounts for 40% of online retail sales in the UK, according to IMRG. However, For those brands that haven’t quite nailed mobile yet, paying for products using a …

It’s been a year since that epic battle between Meerkat and Periscope, the first major live mobile video platforms to hit the market, and in the time that’s passed since then, Facebook and YouTube have perfected and launched their own live streaming offerings. It seems that once again, we’ve reached a new pinnacle of social …

In today’s world, internet-connected devices comfortably outnumber people and consumers in mature markets are expected to each own three or more such gadgets by 2018. In this new reality, retailers and brand marketers must adapt their strategies to account for changing consumer behavior. Because people no longer interface with the digital world through a single …

How Mobile Is Forcing Marketers To Look Beyond The Click… June 7, 2007, was a date that changed the landscape for marketers. As Steve Jobs stood in front of a crowded room of Tech geeks and lovers he held up the first iPhone and said, “Your Life in the Palm Of Your Hand.” Now, many …

Consumers now spend more time on mobile devices than desktops, according to Smart Insights. Though mobile marketing campaigns can be a low-cost way for businesses to connect with customers and gain invaluable insights about their purchase pattern, mobile campaigns are a newer form of customer contact that aren’t always intuitive. In fact, your biggest question …