It’s no secret that a good (or bad) website has the power to significantly impact on a brand’s reputation, sales and profits. There have been enough studies on online shopping, the ‘browsing journey’ and the importance of good design for even the most traditional organisation to know that the formula is simple: an engaging and …

Open on a 21st-century family room. An evening some weeks ago, I looked up from checking my work email to realize that all of my family members were busy on their own electronic devices. My wife was group texting friends on her phone, my 13-year -old son was playing Clash of Clans on his phone …

You’ve likely heard about virtual and augmented Reality, but do we truly know how they will be used in business? As these technologies evolve, more and more enterprise applications will very quickly become mainstream. Augmented reality (AR) and virtual reality (VR) are getting more attention lately, thanks to the launch of new smartphones making the …

Twenty-five per cent of millennials spend more than five hours a day on their smartphones, and over 60% shop on their smartphones every day. Known as a budget-conscious and discerning generation of consumers, millennials know how to use technology to their advantage. The typical millennial is reliant on digital services and applications to enhance experiences …

Following its launch on July 6th, 2016, Pokémon Go quickly became a global sensation, breaking app download records within its first week. By the turn of the year, its creators, San Francisco-based software developer Niantic labs, had generated $1 billion in revenue. As a result, summer 2016 was seen by many as the breakthrough moment …

Shopping – many of us might not like to do it, but we all have to do it. It’s inevitable. Whether you’re looking for clothes, food, sporting goods, holidays abroad or even a new home, buying and selling are as natural as breathing air. What’s more, the Internet has opened up a new way of …

There are 2.5 billion smartphones in the world, and the average person interacts with one 200 times per day. That means – which by far exceeds the number of times we engage with the internet in the traditional cumbersome way: through a keyboard, mouse and a monitor. This is also how many executives who are …

Apple app developers will finally be able to respond to user reviews directly in the App Store, with responses available for all to see, beginning with iOS 10.3. Android developers have long had the option to respond to reviews in the Google Play Store, giving them the flexibility to address negative reviews and create a …

Rapid developments in mobile technology have impacted almost all industries, and for commerce, it has been a game changer. A popular option for online shoppers, mobile now accounts for 40% of online retail sales in the UK, according to IMRG. However, For those brands that haven’t quite nailed mobile yet, paying for products using a …

It’s been a year since that epic battle between Meerkat and Periscope, the first major live mobile video platforms to hit the market, and in the time that’s passed since then, Facebook and YouTube have perfected and launched their own live streaming offerings. It seems that once again, we’ve reached a new pinnacle of social …