Over the past couple of years, we have seen the merger of social media and search engine optimization unfold.  How will social media impact SEO?  Is SEO dead?  The answers to these questions have been debated, tested and changed many times and by many different people.  So, whom should we believe? We should believe the …

Effective mobile marketing strategies should focus primarily on the 15%-20% of consumers who have already opted in to receive mobile communications. It’s a far more successful, profitable approach than throttling mobile communications out of concerns over consumers who might opt out.

Mobile marketing is no longer a somewhat hazy glimpse into the future.  It is the present and here to stay.  It is also raising the bar for marketers.  According to statistics released by Marketing Sherpa, 25 percent of all search volume stems from mobile devices.  Furthermore, Google and BIA/Kelsey estimate that mobile searches will exceed …

Mobile is on every business’ radar for the foreseeable future. It’s time to learn how you can utilize mobile tools and technology to grow your sales and revenues.

The global marketing landscape is ever changing with emerging technologies and marketers need to ensure that they are tuned into the latest high tech trends that will have a strong impact on their industry. There are two technologies in particular that marketers need to pay close attention to as they could bring the art of …