In today’s world, internet-connected devices comfortably outnumber people and consumers in mature markets are expected to each own three or more such gadgets by 2018. In this new reality, retailers and brand marketers must adapt their strategies to account for changing consumer behavior. Because people no longer interface with the digital world through a single …

How Mobile Is Forcing Marketers To Look Beyond The Click… June 7, 2007, was a date that changed the landscape for marketers. As Steve Jobs stood in front of a crowded room of Tech geeks and lovers he held up the first iPhone and said, “Your Life in the Palm Of Your Hand.” Now, many …

Consumers now spend more time on mobile devices than desktops, according to Smart Insights. Though mobile marketing campaigns can be a low-cost way for businesses to connect with customers and gain invaluable insights about their purchase pattern, mobile campaigns are a newer form of customer contact that aren’t always intuitive. In fact, your biggest question …

Over the past couple of years, we have seen the merger of social media and search engine optimization unfold.  How will social media impact SEO?  Is SEO dead?  The answers to these questions have been debated, tested and changed many times and by many different people.  So, whom should we believe? We should believe the …

Effective mobile marketing strategies should focus primarily on the 15%-20% of consumers who have already opted in to receive mobile communications. It’s a far more successful, profitable approach than throttling mobile communications out of concerns over consumers who might opt out.

Mobile marketing is no longer a somewhat hazy glimpse into the future.  It is the present and here to stay.  It is also raising the bar for marketers.  According to statistics released by Marketing Sherpa, 25 percent of all search volume stems from mobile devices.  Furthermore, Google and BIA/Kelsey estimate that mobile searches will exceed …

Mobile is on every business’ radar for the foreseeable future. It’s time to learn how you can utilize mobile tools and technology to grow your sales and revenues.

The global marketing landscape is ever changing with emerging technologies and marketers need to ensure that they are tuned into the latest high tech trends that will have a strong impact on their industry. There are two technologies in particular that marketers need to pay close attention to as they could bring the art of …