Whenever we kickstart, articulate, and deliver on digital globalization, we tend to talk much about its major powerhouses such as granular data, compelling content, and immersive experiences all around the world. And it is right to do so. Processes and technology are flagships that make these assets tangible, actionable, and ultimately successful. However, we may …

In today’s digital age, hyper-personalized, omnichannel marketing will soon be the foundation of customer experiences in virtually any industry – and of global companies, across continents. Companies that market to international audiences must use data and buyer personas to understand customers’ behavioral patterns, decide which channels to invest in, deploy locally, and ensure they budget …

Regardless of the size of your organisation, we all know that the importance of social media isn’t to be underestimated. But with so many messages to cut through, how can you ensure your brand’s voice is the one that’s heard? In my experience, there are five key areas to master, in order to stand out …

There was a time when getting exposure online for your brand was relatively straightforward if you knew what you were doing. Marketing via social media and reaching out to bloggers was an effective strategy to engage with your potential audience. However, as we witness more and more people consuming their news and content online, it’s …

There’s an old joke that the risk of a child being injured increases in direct proportion to the number of adults present. Whether there’s any truth to it or not, the point is that, when no one has designated any individual with having primary responsibility, nobody takes responsibility. I think that’s a great analogy to …

The importance of building relationships with key influencers is well recognised by today’s marketing pros, with around 84% preparing to launch influencer campaigns within the next 12 months – but who exactly are they in B2B? We’re not just talking YouTube and Instagram superstars. who have the knack of grabbing attention, these people are trusted …

Organizations are under growing pressure to protect themselves and their customers’ private data from an ever-growing threat landscape. As news of data breach after data breach continue to roll in, consumers’ trust in organizations to protect their data is at an all-time low. According to a recent survey by Consumer Reports, 70% of Americans lack …

In today’s marketing landscape, you cannot overlook digital and social media – in fact, it should encompass a huge part of your overall business strategy. From individual consumers to global companies, everyone is online, and that means it’s the ideal place to connect with your audience. Crafting an effective digital marketing strategy can be a …

You’ve likely heard about virtual and augmented Reality, but do we truly know how they will be used in business? As these technologies evolve, more and more enterprise applications will very quickly become mainstream. Augmented reality (AR) and virtual reality (VR) are getting more attention lately, thanks to the launch of new smartphones making the …

In today’s hyperconnected sharing culture, social media is an inescapable and essential channel for your brand. How you interact with customers on social is crucial to providing a relevant and meaningful customer experience. But be prepared… your efforts need to be well thought through. Social media offers all the promise of direct access to consumers, …