Mobile marketing is no longer a somewhat hazy glimpse into the future.  It is the present and here to stay.  It is also raising the bar for marketers.  According to statistics released by Marketing Sherpa, 25 percent of all search volume stems from mobile devices.  Furthermore, Google and BIA/Kelsey estimate that mobile searches will exceed …

Although the world is spending more time on social media, there is one demographic that continues to avoid it like the plague: Chief Executive Officers. It was recently reported that only 8.3% of Fortune 500 CEOs had a Twitter account.  This is the same Twitter that just announced a major partnership with IBM with an eye on …

How does writing online copy for websites and blogs differ from writing for offline materials such as brochures? While there are many similarities, there are also some major differences. Get it right and you’re well on your way to engaging with and converting your visitors into customers.

Today’s marketer knows that having a social media strategy is important. More and more, customers are looking to Facebook and Twitter when making their purchasing decisions. But knowing exactly how much of an impact your efforts are having on social has always been tricky. Because there is often no concrete way of measuring social ROI, …

The time when costs could just be incremental or contained is over. Now it’s about doing more with flat budgets – or more often than not – with less. Sensible cost management is now a requirement, and it may be translated into two crucial mantras. Money should be invested in an agile way, i.e. more/less …

Christmas time is traditionally the biggest sales period of the year. The online sector is showing the strongest sales growth but still lags behind traditional retail. Find out what it takes to be the e-commerce company that wins at Christmas time.

LinkedIn has become a digital reflection of our professional lives and the LinkedIn audience, now more than 300 million strong, is an especially critical asset for brand managers.  The platform allows businesses to establish industry credibility, to more effectively target key audiences, and to sharpen the corporate side of their brand; all of which work …

Launching a website is a lot like making a soufflé. You need the right ingredients, the correct process, plan and some skill. Failure on any of these counts and the result is a flat mess that no one wants or likes. Unfortunately, unlike a botched soufflé, a failed website is a much more serious problem. …

One of the most fantastic things about the internet is the opportunity for people to self-publish and share their experiences and opinions. For businesses this means online reviews about their products, Tweets about queues in their stores or even a blog dedicated to their bad service. This review culture and greater transparency has changed the …