Social media is driving a wave of human interaction around the world and its use in the workplace has become an important topic of discussion among companies.  No one questions the rapid growth of social media and its potential impact on the customer experience, but many organizations still struggle with allowing employees to engage on …

When you walk into a “Main Street” store your brain is being manipulated from the moment you walk in. Store owners can control the colours, the lighting, the temperature and a host of other factors to make you want to buy. Indeed, even the kind of floor covering that you are walking on has an …

Mobile is on every business’ radar for the foreseeable future. It’s time to learn how you can utilize mobile tools and technology to grow your sales and revenues.

The days of ‘fire-and-forget’ marketing campaigns are numbered. It’s time to take control of your brand’s marketing success in the unpredictable, ever-changing ocean that is social media.

Using social data to drive a global marketing strategy can be daunting. We discuss the most common difficulties for a global brand: scalability, relevance across business initiatives and measuring effectiveness.

Bare it all, figuratively. Your brand doesn’t need to be Miley Cyrus (unless you sell foam fingers) but you do need to think creatively about how you are getting noticed. Technology and access to media have increased the importance of transparency and engagement in branding. It is requiring an open and flexible approach. Cheeky openers …

Websites and branding are not the be all and end all of an online marketing strategy. It pays to be savvy if you want your website to be an effective marketing tool. While a swanky design is a great asset, it’s not going to draw traffic to your site. Form follows function and a website …

Observations “from the trenches” to help guide your efforts in global content and brand effectiveness – Paving The Way To Customer Experience On The Digital Globalization Front Line.

Demonstrating Leadership Through Innovation, Creativity, 
And Community Building. Leaders are most often valued and respected for their knowledge, experience, passion, and vision. The most effective leaders also demonstrate a strong sense of responsibility, have a relatively high tolerance for risk, and lead by example. They tend to think strategically, plan for the short and long …

When you operate multiple websites in multiple regions – and multiple languages, how do you overcome the growth in localization requirements, and maintain the quality and relevance of your content?