As wave after wave of new digital technologies crash down on society, changing the behaviours and expectations of consumers and creating new opportunities to engage audiences, many charities are struggling to keep up. A lack of resources, legacy IT systems, densely layered organisational structures and internal cultures that are traditionally resistant to change are some …

The boycott of Google’s YouTube platform didn’t just crack the door open on digital advertising; it blew it off its hinges. Exposed to the spotlight of ire, analysis boomeranged around the industry and left data providers scrambling to provide better data for brand safe solutions. But all the new solutions and analysis overlook the fact …

Disruptive technologies like augmented reality (AR), virtual reality (VR) and high-velocity marketing platforms are on the rise. They are being used as the gas that fuels the customer engagement engine to drive memorable user experiences globally. The hope is that customers will intrinsically tie the feeling of innovation, excitement and efficiency that they’ve obtained with …

Point-of-sale marketing tactics have historically been limited to basic placards displaying outdated graphics along with some small print pushing today’s hot items. Some marketers take it one step further and recommend pyramids of precipitously stacked products, which a child on a sugar rush inevitably topples. Suffice it to say that for brand marketers, in-store advertising …

It should be plainly obvious to anyone working within the SaaS industry that the marketplace has only become increasingly competitive in recent years. This rapid growth does not appear likely to abate any time soon, making it incredibly difficult for SaaS companies to stand out and achieve substantial growth. Despite this inherent challenge, it is …

There was a time when buying a car was a convoluted process. Not so long ago, consumers would do extensive research on the vehicle they were interested in and often, that would start with a review in a reputable car magazine – What Car? or Top Gear Magazine are two of the UK’s best sellers, …

Data released in January by GlobalWebIndex showed that 34% of Facebook’s 1.8 billion users had visited a brand’s Facebook page in the previous month and 24% of users had shared some brand content with their friends. These statistics prove that anyone doubting the importance of social media marketing for brands is wrong. The sheer numbers …

Marketers still think of content marketing as an SEO tactic. As a result, content marketing remains in the hands of SEO consultants who are more inclined towards mechanistic processes, rather than delegating control to the marketing or PR department. This mindset misses out on a major branding opportunity for positioning a company leader as an …

Planning for this year, many marketers have placed a high priority on customer experience and the content that helps make the best customer engagement happen. At the same time, companies are challenged to create a variety of engaging content on a consistent basis coupled with the fact that consumers are less trusting of brand communications …

It is critical for an organization to ensure they are engaging with their target consumers through every possible means. Almost every category is, in some way or the other, trying to maximise the connection with their consumers and introduce new and innovative ways to do so. But in most cases, it backfires. To me, AR …