Regardless of the size of your organisation, we all know that the importance of social media isn’t to be underestimated. But with so many messages to cut through, how can you ensure your brand’s voice is the one that’s heard? In my experience, there are five key areas to master, in order to stand out …

In today’s hyperconnected sharing culture, social media is an inescapable and essential channel for your brand. How you interact with customers on social is crucial to providing a relevant and meaningful customer experience. But be prepared… your efforts need to be well thought through. Social media offers all the promise of direct access to consumers, …

These days, if you aren’t active on social media, it is almost safe to say that your brand doesn’t even exist. Over 90% of businesses are on Facebook, and many small companies rely on social media buzz to draw customers to their website. In order to stand out from the crowd, you must implement a …

Social media marketers often say that content is king. While content is seen as the driving force behind social media efforts and KPIs of social are often linked to how well content performs, we need to take a step further in understanding the behaviour of a brand’s social media community. People are the driving force …

In an increasingly digitized and connected world, brands in all industries feel the pressure to invest money into creating unique and memorable social media accounts and experiences to increase their brand and business performance.  However, creating a stand-out brand experience through social media is easier said than done. One size does not fit all, and …

Social media usage has been rapidly increasing every year. It has become a substantial medium for a lot of people to express and vent their feelings, and this trend does not look to be changing any time soon. Within any organization, 9 out of 10 people are likely to have a personal social media account. …

About 1.65 billion social media users are active worldwide, and 1 million new accounts are created every day. Social media has proven to be fertile territory for advertisers, and as the user base grows, so does the value of that ad space. Combined digital spending by just U.S. media and entertainment companies was $7.34 billion …

The social media tools and techniques we have at our disposal are making marketers smarter, more effective, and more efficient each day, making days of “post and pray” a thing of the past. Or, at least, one would hope. The truth is, when it comes to social media marketing, a brand’s first priority must be …

Social media poses so many questions. Where do you post? When do you post? What do you post? How do you post it, and how often? Why? There are answers. And here I will collate for you the common wisdom of when, what, where, why, how and who you should post to on different social …

Creating a marketing strategy that adds clear value to a business’ growth and development is essential, but, while this notion may seem obvious, marketers of even the highest calibre often struggle to build a fully-rounded, integrated plan tailored to their audiences’ needs. Before sitting down to compile a strategy, we must consider who the customer …