Social employees offer today’s brands an incredibly effective new marketing channel, yet far too many organizations don’t know what to do with them. Over the past decade, social media has enticed brands as a low-cost platform with unprecedented access to customers and prospects.  Yet despite improvements in content delivery and metrics, most organizations are unsure …

There’s no denying that 2016 was a disruptive year for the media. From allegations of fake news to presidential accusations on Twitter, it seems like the media was in the news almost as often as it reported it. Not only did the way the public consumes media evolve, so too did their confidence in it. …

Online media channels are a great way to connect your audience to your content. While the content creation process is a job in unto itself, the distribution of the content cannot be forgotten in the process. For both seasoned and new content creators, it is very important to begin by understanding your online media distribution …

Because social media is 24/7, you need an army of employee champions to be your eyes and ears, and your passionate amplifiers.  However, you can’t simply tell people to be your social champions.  You have to earn their ambassadorship. The process begins with education and inclusion; getting your own employees to become a part of …

Social media has not fulfilled its promise of revolutionizing marketing. It was seen to be a new medium that would create democratic dialogue over autocratic broadcast. Initially brands and advertising agencies were threatened by the power social media gave individuals. They feared a loss of control over the message. To some extent, that has happened. …

BQ Insider is an opportunity for you to meet the faces behind Brand Quarterly’s biggest supporters, our Brand Benefactors, and gain access to their valuable insights.  In this edition, we talk with: Mark Young – Chief Marketing Officer, Sysomos Mark has more than 20 years of experience as a marketing executive and general manager with …

It takes an army to publish a web page for most big brands.  Someone represents editorial, creative, UX, design and there might be an engineer if the page requires a fancy new widget.  The smart companies also include someone from SEO to review the page and ensure it is deployed in a search engine discoverable …

Social Command Center 1.0 For many organizations and brands – the early days of “social media” resembled both the Wild West and a gold rush all at once.  Brands realized that consumers, customers, and people in general, were empowered to say what they wanted about them.  And unlike conventional conversations, everything that was said would …

Social media… At this point in time, you would think – you would hope – that brands understood what it is, the importance, how to use it, and how not to use it.  But unfortunately, that’s still not the case.  Here it is: Social media is “media”.  It’s a newspaper, it’s a magazine, it’s a …

When I was young, I could walk into my hometown bank or post office with my parents and the director, teller or clerk would know them by name.  They might even ask how I was doing in school or on my baseball team.  Going back a few generations, the general store was a center of …