I recently ran a workshop called the Personal Brand Lab at a digital marketing conference – SMX West – in San Jose.  While the SEO and Social Media workshops were jam-packed with attendees, just four people had signed up, and we had one no-show.  Reflecting on this poor turn out with the organizers of the …

What Branded Videos Need, To Be Shared Over And Over… And Over Again. Virality should rarely be the primary goal of a branded video.  And virality can never be guaranteed.  But it can mean free advertising, press, and hype leading to insane amounts of awareness and, when executed with exceptional skill, increased sales. As a …

Today, organizations use social channels like Twitter, Facebook, Pinterest, and now even Snapchat, to share messages and engage with customers in a more intimate and personal way than is possible through traditional marketing channels.  Because the world of digital media evolves so quickly, This means that to keep from falling behind, organizations need to continually …

The world of marketing has become a volatile place over the past several years.  Consumers are no longer interested in typical avenues of product promotion and tune out advertisements faster than a 13-year-old listening to a parent’s lecture. This is, in part, what has driven content production to flood every information channel of the Internet …

It is impossible to open a social network these days and not see the stream of images, videos, and graphics that dominate the experience. In fact, according to a survey by Harvard University, Snapchat is the fastest growing platform among Millennials, with Instagram close behind.  And while Facebook still reigns king as the most widespread …

Brand storytelling is more than just branded content, native advertising, creative campaigns on Facebook or tear-jerker Super Bowl commercials. It should also involve mobilizing employees to participate and feed a brand’s content engine.  And it’s not just employees tweeting or sharing company news in social media.  It’s about surfacing the amazing stories about the brand, …

In the documentary The Story of Content: Rise of the New Marketing (26:54 mark), River Pools & Spas Co-Owner Marcus Sheridan shares the following about their turnaround from near bankruptcy to becoming the global leader in fiberglass pool education: “The moment we stopped saying, ‘We’re pool builders’ and started saying ‘We are the best teachers …

It’s ‘Open Mic’ night! In this session, our 13 expert voices are sharing their insights on ‘Social Media’, covering: the evolution of social platforms, social business, employee advocacy, competitive analysis and marketing field testing, through to PR, ‘dark social’, and more, all right here… – – – – – Ann Tran @AnnTran_ Luxury Travel & Marketing Strategist …

Even though we recently celebrated the 14th anniversary of Facebook’s launch, there is still a great deal of trepidation and a general lack of basic knowledge about what social media can do for business. After an 11-year career managing PR and social media on behalf of the world’s largest real estate franchise network, I believe …

By now we have come to accept that social media is the most powerful form of communication in our present time. Real-time activation, deep personal data, mobile engagement, and over a billion people within reach mean that marketers must master these platforms or switch careers. Whether you are a marketer that remembers MySpace or one …