It’s ‘Open Mic’ night! In this session, our 13 expert voices are sharing their insights on ‘Social Media’, covering: the evolution of social platforms, social business, employee advocacy, competitive analysis and marketing field testing, through to PR, ‘dark social’, and more, all right here… – – – – – Ann Tran @AnnTran_ Luxury Travel & Marketing Strategist …

Even though we recently celebrated the 14th anniversary of Facebook’s launch, there is still a great deal of trepidation and a general lack of basic knowledge about what social media can do for business. After an 11-year career managing PR and social media on behalf of the world’s largest real estate franchise network, I believe …

By now we have come to accept that social media is the most powerful form of communication in our present time. Real-time activation, deep personal data, mobile engagement, and over a billion people within reach mean that marketers must master these platforms or switch careers. Whether you are a marketer that remembers MySpace or one …

If we look back on the recent trends in marketing, one thing is clear – we’ve reached a major crossroad in our use of digital tools to engage customers. Leading us to the question: “is this the death of social?” In reality, the answer to that question is “no”. While previously social was seen as …

Cord cutting, subscription based services and the ability to watch content over multiple platforms have changed the advertising industry dramatically in recent years. , as today’s young people engage with the Internet chiefly, and sometimes exclusively, on smartphones and tablets. Of this, over $20 billion will be spent on video advertising, a strategy that gained …

Internet-fuelled media is a game-changer for brand communications. You’re no longer in control – in fact, you never have been.  Are you ready?  I doubt it. It should never have been, but brands have tried to manage the flow of information to their audiences, often using the media as a proxy for what used to …

Social selling… or as I like to refer to it “relationship building” has become a necessary tool for sales professionals, but to do it right is a bit of an art form.  Never before has there been a time where your prospects have had such access to information.  Information that will shape their perception of …

In today’s connected consumer marketplace, a brand is a fluid idea that is shaped by those who wear it, work for it, buy it, make it, and love it. If you are attempting to create a new brand in this current social environment, here are six imperatives you need to be aware of.

Disruption.  Constant change.  Relentless innovation.  When was the last time you spent even an hour of your working day free from addressing these issues? This is not your father’s business environment. But is the role of the executive really so different from when you were climbing the ranks?  Sure, technology has advanced, but… isn’t leadership …

Struggling to spread the brand promise? Here are three mistakes to avoid – and some encouragement from Benjamin Franklin. As we know, corporate brand names are always aware of the need to get in front of new eyeballs. It’s one of the first assumptions of the brand marketing challenge. However, marketers in the professional services …