In the summer of 2014 Pinterest unveiled its much-anticipated business model, Promoted Pins. The company recruited around twenty beta partners, such as Target, Kraft, General Motors and Expedia, each of which invested significant dollars to get first taste of this new media channel. Six months later on January 1st, 2015 Pinterest announced that the program …

Social selling has emerged as the frontrunner to warm up the sales process and thaw out the usual frosty receptions from the dreaded cold call. It’s time to harness the benefits of social network engagement and bring them into the business sphere to maximise your sales.

The 24-Carat Virtual Brand… A weak online brand is like a weak reputation in the traditional world of business. People won’t think you’re as good as others who have a strong online brand presence. People want to know about you, and they’re going to use the Internet to find out about you whether you like …

Gone are the days where unsuspecting consumers are easily influenced by overwhelming volumes of advertising and mass-marketing. As we try to discover the longitude and latitude of brands in today’s market, we need to look at them as actual civic communities – little villages – where people gather around the products and services they have affinities with.

Social media has become an integral part of marketing strategy for consumer products, with many phrases, straplines and brands being devised specifically for targeted campaigns using media such as Facebook and Twitter. But in a highly competitive world how does a brand owner protect the effort put into such campaign branding? In fact social media …

Although the world is spending more time on social media, there is one demographic that continues to avoid it like the plague: Chief Executive Officers. It was recently reported that only 8.3% of Fortune 500 CEOs had a Twitter account.  This is the same Twitter that just announced a major partnership with IBM with an eye on …

Today’s marketer knows that having a social media strategy is important. More and more, customers are looking to Facebook and Twitter when making their purchasing decisions. But knowing exactly how much of an impact your efforts are having on social has always been tricky. Because there is often no concrete way of measuring social ROI, …

LinkedIn has become a digital reflection of our professional lives and the LinkedIn audience, now more than 300 million strong, is an especially critical asset for brand managers.  The platform allows businesses to establish industry credibility, to more effectively target key audiences, and to sharpen the corporate side of their brand; all of which work …

Social media is driving a wave of human interaction around the world and its use in the workplace has become an important topic of discussion among companies.  No one questions the rapid growth of social media and its potential impact on the customer experience, but many organizations still struggle with allowing employees to engage on …

The days of ‘fire-and-forget’ marketing campaigns are numbered. It’s time to take control of your brand’s marketing success in the unpredictable, ever-changing ocean that is social media.