Using social data to drive a global marketing strategy can be daunting. We discuss the most common difficulties for a global brand: scalability, relevance across business initiatives and measuring effectiveness.

Bare it all, figuratively. Your brand doesn’t need to be Miley Cyrus (unless you sell foam fingers) but you do need to think creatively about how you are getting noticed. Technology and access to media have increased the importance of transparency and engagement in branding. It is requiring an open and flexible approach. Cheeky openers …

Demonstrating Leadership Through Innovation, Creativity, 
And Community Building. Leaders are most often valued and respected for their knowledge, experience, passion, and vision. The most effective leaders also demonstrate a strong sense of responsibility, have a relatively high tolerance for risk, and lead by example. They tend to think strategically, plan for the short and long …

Is Your Social Media Delivering You Value? A recent report shows that 40% of businesses plan to use social media in the coming year. Of the 60% of businesses who don’t plan on using social media, 41% are doing so because they don’t see the value to their business. For me, this report highlights a huge …