As a result of our ageing population, we are naturally seeing a rise in the number of people living with impairments. In fact, the Papworth Trust recently found that the people most likely to be living with a disability are over the state pension age. Despite an estimated one in five (12.9 million) people in …

It’s no secret that a good (or bad) website has the power to significantly impact on a brand’s reputation, sales and profits. There have been enough studies on online shopping, the ‘browsing journey’ and the importance of good design for even the most traditional organisation to know that the formula is simple: an engaging and …

It is tempting to think of the dominance of online giants such as Amazon as evidence that local businesses are being squeezed out, and is widely recognised, but the growth of small business seems to contradict this assessment entirely. Research released by LinkedIn suggested that the number of entrepreneurs in the UK has increased by …

Hoteliers and their marketing departments face a number of challenges when it comes to attracting guests to their premises. The biggest of these is dealing with the online travel agents (OTAs) where many guests make their bookings. While being included on the listings for these websites offers good visibility, it also comes at a hefty …

Local SEO is not just for “Mom & Pop” businesses. Ever since Google’s Pigeon Update, any business can take advantage of showing up in Google’s search results for search queries that have local intent. Being visible in local search is an incredible way to attract people who are ready to buy. According to the Google Think Study …

Shopping – many of us might not like to do it, but we all have to do it. It’s inevitable. Whether you’re looking for clothes, food, sporting goods, holidays abroad or even a new home, buying and selling are as natural as breathing air. What’s more, the Internet has opened up a new way of …

Excuse me, but do I know you? No, but your customer does. Each Facebook like, Twitter follower, and Pinterest pin goes into that analytic stew and provides a clearer view of your brand’s overall social standing.  In short, consumers get to tell you what they like – and don’t like – about you. It was …

It takes an army to publish a web page for most big brands.  Someone represents editorial, creative, UX, design and there might be an engineer if the page requires a fancy new widget.  The smart companies also include someone from SEO to review the page and ensure it is deployed in a search engine discoverable …

There are many opportunities for online retailers in the connected age.  The whole world can browse your catalogue at the click of a button.  If you can take a payment and fulfill the order, then you can reach a truly global audience.  And yet, developing a strategy to sell effectively into different international marketplaces requires …

Creating and implementing an SEO strategy requires vast amounts of hard work and sustained efforts. Once the initial hurdle is overcome and a brand realises the importance of SEO, it comes as great relief to finally feel as though progress has been made. The next obstacle is actually achieving results. That first glimpse of return …