So you have decided that it’s time to go international, researched your markets, decided on the targets and now you need to localise your website.  Can you just run the site through Google Translate and hope for the best? Even if you navigate the tricky tasks of language, culture, product suitability and logistics; how do …

“Global web content is like kudzu, the Japanese weed that climbs over trees or shrubs and grows so rapidly that it kills them”. That’s how Deb Jul described her frustration in 2008.  As Web Content Manager of Online Computer Library Center (OCLC), she saw the organization’s website grow from English-only in 1995 to nine languages …

One of the most frequently asked SEO questions we hear is: “What is the right mix of on-site and off-site activities?” Like most marketing related questions, the answer is: “It depends.” That being the case, this article will discuss the most important things the on-site/off-site SEO mix depends on. Understanding these variables will help you …

Are you hitting the panic button with every new Google update? Failing to prepare is preparing to fail; find out how to take back control with a solid digital strategy as your new mantra.

When you’re designing your business or e-commerce website, your main focus is probably on making sure that the design of your website reflects your company’s brand, while being aesthetically appealing to users. While having a strong company brand is crucial for holding onto your customers, your website also needs to increase conversions, guiding your customers …

Are the typical brand management and international marketing issues faced by a powerful for-profit company the same as those navigated by an international non-profit organization?  Do non-profit organizations need to worry about a global branding strategy, website conversions, or visitor metrics? In short, yes. Let’s take an in-depth look at how one non-profit organization approaches …

Gone are the days when you could simply translate your current website or digital media and instantly compete on the global market. Every business with an online presence has the opportunity to be successful globally. So now is the time to consider the benefits of cultural customization over basic translation.

Launching a website is a lot like making a soufflé. You need the right ingredients, the correct process, plan and some skill. Failure on any of these counts and the result is a flat mess that no one wants or likes. Unfortunately, unlike a botched soufflé, a failed website is a much more serious problem. …

Websites and branding are not the be all and end all of an online marketing strategy. It pays to be savvy if you want your website to be an effective marketing tool. While a swanky design is a great asset, it’s not going to draw traffic to your site. Form follows function and a website …

When you operate multiple websites in multiple regions – and multiple languages, how do you overcome the growth in localization requirements, and maintain the quality and relevance of your content?