Gone are the days when you could simply translate your current website or digital media and instantly compete on the global market. Every business with an online presence has the opportunity to be successful globally. So now is the time to consider the benefits of cultural customization over basic translation.

Launching a website is a lot like making a soufflé. You need the right ingredients, the correct process, plan and some skill. Failure on any of these counts and the result is a flat mess that no one wants or likes. Unfortunately, unlike a botched soufflé, a failed website is a much more serious problem. …

Websites and branding are not the be all and end all of an online marketing strategy. It pays to be savvy if you want your website to be an effective marketing tool. While a swanky design is a great asset, it’s not going to draw traffic to your site. Form follows function and a website …

When you operate multiple websites in multiple regions – and multiple languages, how do you overcome the growth in localization requirements, and maintain the quality and relevance of your content?