Mobile is on every business’ radar for the foreseeable future. It’s time to learn how you can utilize mobile tools and technology to grow your sales and revenues.

A study of 30,000 consumers in 20 countries reveals it’s time for a new strategy to help align your global brand with 21st Century people in all markets.

Cultural differences have a large affect on the design of a global brand management strategy. Managing feedback is key to finding success in the diverse ‘village’ that is our world.

It was my pleasure recently to spend some time talking with Susie Hamlin, Cisco’s Director of Global Strategy and Advocacy. As the leader of the team responsible for gathering global insights and ensuring the ‘one voice’ messaging of Cisco’s advertising, brand and digital efforts across the globe, it was a wonderful opportunity to pick her …

Using social data to drive a global marketing strategy can be daunting. We discuss the most common difficulties for a global brand: scalability, relevance across business initiatives and measuring effectiveness.

Observations “from the trenches” to help guide your efforts in global content and brand effectiveness – Paving The Way To Customer Experience On The Digital Globalization Front Line.

In talking with Rashmi Schafers (VP of Content Services & Localization at SAP) it was abundantly clear she has a true passion for sharing her knowledge and expertise in the localization field. Rashmi allows us a window into her years of experience, managing international marketing and roll-out programs, that make her is a genuine thought …

When you operate multiple websites in multiple regions – and multiple languages, how do you overcome the growth in localization requirements, and maintain the quality and relevance of your content?

Finding the balance between standardization and localization of the web content is one of the preeminent dilemmas that companies face when tapping international markets. Many times companies, either due to lack of coherent global marketing strategy or for cost/efficiency reasons choose to standardize their marketing mix for international markets. Rationales for standardization strategy are many …

Every day, more and more business managers and professional communicators look for resources to localize multimedia content for Latin America. Considering the expense of producing the content, and the size of the potential customer base in this region, chances are your company is joining the trend. While the idea of reaching over 600 million new …