You may have a great idea for a startup. Your proposition is unique, innovative, it fills a gap in the market, and you’ve received lots of positive feedback. So what’s holding you back? Fear. According to a survey by FindLaw.com, two-thirds of American adults have thought about starting their own business, but only a third …

Good news! The understanding and awareness of the importance of branding is changing among startups. Fewer and fewer startups relate brands with only visual elements (e.g. name, logo, slogan, domain). It is becoming clear that brands should go beyond their visual elements. They are definitely important in the whole brand-building process, since they represent the …

Equity compensation for startup employees is broken. Ownership of a company is supposed to be one of the biggest upsides of joining an early stage startup, but it’s riddled with traps. Employers don’t share as much information as they should, and employees don’t know the right questions to ask to make sure they get treated …

Today’s businesses will find fierce competition from hobby rooms in suburban dwellings across the globe. The competitive advantage in the future will go not to companies that provide the best products, but to those that provide the best experiences.

There is a common misconception about great ideas, whether it be new products or new pitches.  Often when presenting the new idea to the world, it is too easy to believe that the world will adopt it on merit alone.  We want so badly to believe that if the idea is good enough, it can …

Technologies, business models, and economic conditions change pervasively. But when it comes to winning the hearts, minds, and investments of venture capitalists, some past methods remain unchanged today. Pitching is hard – I know, because I was an entrepreneur before I became a VC. But as I’ve observed, some entrepreneurs sabotage their own efforts by …

In the age of recession, the bedroom entrepreneur has thrived. This is someone who has managed to grow their business from the ground up into something influential worldwide, usually utilising the power of the web. Such huge growth is due in no small part to the proliferation of entrepreneurial ideas blasted across our Television screens; …

Destiny is a dramatic word – but the first step in starting a successful venture is identifying your commercial destiny, determining what specific business you – and only you – were born to create. The best idea for you will involve the perfect convergence of your skills, talents, and passions with the needs in the …

As the spotlight keeps shining on startups, with even Hollywood making movies about Facebook and Google, more and more people wonder whether they should take the jump and start a tech business. But before you leave your day job to start a tech business, here is a quick but real testimony on the best and …

The life blood of any business is the “finance” to commence, grow and expand the products/services being marketed. Where Does The Funding Come From? Many business owners have the capital with which to launch and promote an idea or more practically several product lines. To be successful in launching and promoting a product/brand can be …