If the shock of political events and trends over the past 18 months has taught us anything, it’s that there is a strong desire for change in the status quo. Old ways of doing things are being smashed. The growth in popular movements has shown that just because something used to be valued and proven, …

Science fiction is becoming fact as Virtual and Augmented Reality (AR/VR) enter our daily lives. that is resulting in consumers and businesses around the world engaging with AR and VR in combination with smart devices. And this will have profound effects on the way brands develop and engage with their audiences. Despite the still emerging …

What does ‘Made in Britain’ suggest to you? For many consumers, it suggests craft, style and quality, with perhaps a modest sprinkling of good humour, too. For many British companies, having a Made in Britain label is a key part of their brand identity, helping them sell more products and export into established, new and …

Before the dot-com boom, most business executives associated the word “creativity” with high-gloss ad campaigns and nothing more. The world’s most creative companies were the ones that paid agencies to make consumers laugh, cry, and buy. Today, with technology on the rise and TV commercials on the decline, the word “creativity” has evolved into a completely …

Questions about artificial intelligence, automation, neuroscience, and technology enhancements dominate the conversations in boardrooms and team meetings across the world. How do we incorporate Alexa? What’s our Siri strategy? Is there a way to use Google Home in our business? Analog, personal touches are being forgotten when they are actually more effective today than at …

Burger King recently hit the headlines after winning the coveted Grand Prix award at Cannes Lions for its ‘Google Home for the Whopper’ campaign. The 15 second TV spot asked “OK, Google, what is the Whopper burger?” triggering Google Home devices within earshot to begin reading the Whopper Wikipedia page aloud in people’s homes. It …

Everybody loves a good story. And while we may say that we want brands to focus on value and features, those commercials which are most memorable – and which reinforce the brand the most – are those which tell a story as opposed to merely providing a list of features and value propositions. Those stories …

If you walk into a McDonalds anywhere in the world and order a Happy Meal, the cardboard box it comes in will probably be the same. But open it up, and you’ll start to see some differences. The toy it comes with will likely reference the latest film or cartoon popular in that region, while …

The value of rehearsed spontaneity for business is underestimated. While we can often remember being impressed in a meeting – think of that lightbulb moment when a client’s unexpected question is flawlessly answered – we don’t always recognise the preparation that goes into it. There are, however, ways for marketing and sales professionals to harness …

‘I want it all… and I want it now…’ Now aside from being a fantastic 80’s Queen number, funnily enough, it resembles what a lot of marketers want in 2018 – but not me. Marketing to teens, parents and younger audiences has never been more difficult, and we are in a time where having everything …