What does ‘Made in Britain’ suggest to you? For many consumers, it suggests craft, style and quality, with perhaps a modest sprinkling of good humour, too. For many British companies, having a Made in Britain label is a key part of their brand identity, helping them sell more products and export into established, new and …

If you walk into a McDonalds anywhere in the world and order a Happy Meal, the cardboard box it comes in will probably be the same. But open it up, and you’ll start to see some differences. The toy it comes with will likely reference the latest film or cartoon popular in that region, while …

Whenever we kickstart, articulate, and deliver on digital globalization, we tend to talk much about its major powerhouses such as granular data, compelling content, and immersive experiences all around the world. And it is right to do so. Processes and technology are flagships that make these assets tangible, actionable, and ultimately successful. However, we may …

In today’s digital age, hyper-personalized, omnichannel marketing will soon be the foundation of customer experiences in virtually any industry – and of global companies, across continents. Companies that market to international audiences must use data and buyer personas to understand customers’ behavioral patterns, decide which channels to invest in, deploy locally, and ensure they budget …

In the age of big data, it seems as though there’s a systemized way to measure everything. Want to know how many hits you got on the company website? Go to Google Analytics. If you’re meeting sales projections? Log into SalesForce. Need to see how much progress the development team’s made? Visit GitHub. Access your …

Over the last decade, waves of technological advancements, transport improvements and communication progression have created what many call a ‘global village’. However, with the blurring of global borders, comes a swarm of cultural differences that can make or break a Customer Experience (CX) strategy. As business markets become increasingly globalised, the importance of understanding culture …

As IoT branches out over the next few years, transforming the way consumers live, work, and think, we will enter the age of ubiquitous computing. By 2025, there will be more than 100 billion connected devices – that’s 14 for every person on the planet – generating a revenue of almost $10 trillion. The scale …

Globalization is under pressure in multiple ways and areas. It is under necessary transformation strategically and tactically speaking, which is unscripted for the most part. So is digital globalization, as the data-driven accelerator and preferred vehicle to expand and grow internationally. It shakes up conventional thinking and resets “Silk Roads” that have been prevailing for …

The simple adage “think like your customer” might have guided business decisions since the world’s first sale was made, but these four words are charged for companies operating on a global scale. Not only do global brands need to adapt to the rapidly evolving digitization of multiplying customer touchpoints, but in delivering their message, there’s …

As brands expand globally in search of new growth opportunities, the diverse number of buyer personas and ways to reach them rises at an exponential rate. At the same time, customers now expect relevant brand touch points to be delivered to them in real-time, and across multiple channels and platforms. The need to generate a …