With technology evolving seemingly at the speed of light, it can be difficult to keep up with the latest trends. Just when you feel like you’re up to date with current trends, it turns out that you’re actually one step (or perhaps a few steps) behind everyone else. Fear not, new isn’t always best. There …

At first glance, many classic bricks and mortar retailers do not look likely candidates for digital transformation. Let’s look at the rather extreme example of fuel retailers here: they sell a very physical product requiring a physical distribution structure. Consumer choice is often driven by convenience (location) and price, so it is hard to naturally …

Artificial intelligence (AI) helps machines do cognitive tasks typically reserved for humans. It has the potential to enable marketers to create content at scale and distribute the right content at the right time to better-segmented prospects. But, it’s not always obvious how marketers, executives and entrepreneurs can take advantage of AI. Artificial intelligence is a …

Achieving growth in an environment where competitors are often quick to copy your best innovations is challenging at best, and there is often a narrow window of superiority until the only thing you have to differentiate yourself from the rest of the pack is a clever advertisement. How you set yourself apart from the pack …

So, where are you when you get your best ideas? At work, with others, trying hard? If you’re like 90% of the leaders I recently interviewed, you will be answering no. Most people have their best ideas on their own, away from work, when they’re not trying.  So much for that gravestone of creativity, the …

Corporations who have not made a commitment to disruption are guaranteed to either join the ranks of Kodak, Borders, and Blockbuster or sputter along as they try to stay profitable. Organisations often lament the dearth of innovative leaders. There is a concern and sometimes fear, a valid fear, that the current pool of talent will …

There is a food market close to my office where if you go often enough, the market traders prepare your order before you even have to ask. With the sheer amount of resources today’s marketers pump into their campaigns, why is it that I get a more personalised experience from a market stall than from …

Virtual reality – the long-anticipated technology promising to offer user experiences within entirely novel realms – is, at long last, arriving for the masses. With headset-based VR solutions like the Oculus Rift, HTC’s Vive, and PlayStation VR, virtual reality is beginning to meaningfully hit the mainstream and capture the public’s imagination in a big way. …

How can anyone keep up with the world and all its complexities when the steady progress of evolution has been left behind by a crashing series of big bangs? If you think it’s hard work just keeping up with the present, well it’s almost impossible to live in a near future of educated guesses and …

Let’s face it: we all aren’t lucky enough to work for brands like Disney or Nike that have excitement naturally woven into their DNA.  For the majority of brands, creating buzz or improving the customer experience doesn’t happen without putting forth a little, or a lot, of effort. However, while your company might lack in …