“Technology alone is not enough,” said Steve Jobs, in his speech introducing the iPad in January 2010. “It’s technology married with liberal arts, married with humanities, that yields the results that make our hearts sing.” Steve Jobs’ recipe for creating products that customers will instinctively want is not about applying strategy to sell a product, …

The human application programming interface (API) – a marketer’s nirvana, enigma or simply too dangerous to even talk about? Wouldn’t you love to know what an individual is reading and reacting to online? The irony lies in putting our resources into developing marketing technology that is more human-like and perceptive, when we already have the …

When was the last time you performed a mirror test on your business? Jeffrey Hayzlett shares insights from Gene Simmons, Barbara Corcoran and Kevin Jonas on how to grow your business and keep it alive and breathing.

By 2020, our streets may be paved with all kinds of tracking devices and sensors that collect data, arguably, the gold of the 21st century. This is the promise of smart cities, using connected devices and data to revolutionise how we live, work – and market.

Today’s businesses will find fierce competition from hobby rooms in suburban dwellings across the globe. The competitive advantage in the future will go not to companies that provide the best products, but to those that provide the best experiences.

Many of us grew up being told ‘failure is not an option’. But when you look around, while the rest of the world recoils at failure, technology’s dynamic innovators enshrine it as a rite of passage en route to success. It is probably Silicon Valley’s most striking mantra: “Fail fast, fail often”. It is recited …

There is a common misconception about great ideas, whether it be new products or new pitches.  Often when presenting the new idea to the world, it is too easy to believe that the world will adopt it on merit alone.  We want so badly to believe that if the idea is good enough, it can …

Chances are, the calendar rolling over brought a surge of positive energy to your office.  You can almost hear the collective exhale of your team after the holidays, reinvigorated by new budgets and new ideas.  This year, resolve to see that expectation of wildly successful innovations stand proud past the spring thaw.  Though, statistically, most …

Once you get to the top of the mountain, it’s a long way down. Big brands and large businesses need to continuously work to stay at the top. There’s a lot they can learn from startups and the small and agile crowd.

The other week I attended a new Networking event for SMEs. After the initial pleasantries were exchanged, as common courtesy dictates, I was asked what I do for a living. Upon hearing that I am an Innovation Consultant, the immediate response was ‘So you invent things?’ This common misconception, whilst frustrating, is not unsurprising. Innovation …