The negative effects of exposure to advertising female models on women’s self-esteem and body satisfaction are now well known.  But a new negative effect of advertising female models has been uncovered: they can be perceived as real sexual competitors by female consumers and trigger indirect aggression. Female advertising models are highly physically attractive as well …

Just as the internet ruthlessly sorted winners (Google, Amazon, etc.) and losers (Kodak, Blockbuster, etc.) in the 1990s and 2000s so too will the wave of change and innovation that is enveloping markets across the globe. Ad blocking, AI and personal agents, voice and visual UI, social influencers, and generational waves of anti-greed sentiment are …

As the conversation about Gen Z – aged 20 and younger – grows, it is clear that while in some ways they deepen Millennial trends, in others they are quite different. This is particularly the case with the guys who have completely turned what we thought we knew about them on its head. Millennial guys, …

The importance of building relationships with key influencers is well recognised by today’s marketing pros, with around 84% preparing to launch influencer campaigns within the next 12 months – but who exactly are they in B2B? We’re not just talking YouTube and Instagram superstars. who have the knack of grabbing attention, these people are trusted …

If you’ve noticed that more and more companies are starting to refer to their employees as ‘owners,’ you may wonder why this trend has taken off. In 2016, it was reported that nearly 10,000 companies in the US had become substantially or wholly employee-owned. This switch has been cited for the amazing positive effect it’s …

The BELL RINGS for the 15th and final round. They look like they’ve been in a war these two.  Apollo feints and Rocky falls for it.  The Champion unleashes a lethal blow to the side of the head that jolts Rocky’s mouthpiece into the second row… Rocky sags against the ropes in a crucified position… …

Customers today have access to a seemingly infinite stream of media content. Now that the floodgates have been flung open, companies are realising that offering highly relevant and curated content is more meaningful than having access to this all-you-can-eat buffet. Companies like Amazon, Netflix and Spotify are leading the pack in the world of relevance-driven AI. Take Amazon’s recommendation algorithm as …

Amazon is a name that has most likely slipped from the lips of every retailer and every consumer. In 2016, Amazon’s revenues reportedly reached a whopping $136bn – higher than the sales of Alphabet and Facebook combined. Some journalists have likened the retail giant to a “21st century version of a corporate trust, such as …

As if we didn’t have enough buzzwords in the marketing world, here comes another one. Just google “Types of marketing”, and your screen will be bombarded with 159 different types, one of them being e-commerce. The World Wide Web not only revolutionized the field of technology but also immensely affected our vocabulary.  Prefix ‘e’ is …

Over the last decade, waves of technological advancements, transport improvements and communication progression have created what many call a ‘global village’. However, with the blurring of global borders, comes a swarm of cultural differences that can make or break a Customer Experience (CX) strategy. As business markets become increasingly globalised, the importance of understanding culture …