What does a new reality mean to you? At H+K’s Creativity + New Reality on 26 September 2017, speakers explored this question and provided insight into the changing landscapes of business, PR, culture and consumerism. “The theme of this year’s conference is new reality. This is a theme that was unavoidable in my mind, given …

Edison Research’s April 2017 Podcast Consumer report claimed that monthly podcast listeners in the US was now at 24%, up from 21% in 2016, and while the US podcast market is more developed than the UK’s, RAJAR’s MIDAS Spring 2017 report still showed that 5.5 million UK adults listen to podcasts – just over 10% …

The expectations placed on CMOs to deliver growth for their brands have increased alongside the availability of ever-more-advanced MarTech solutions. While the CMO’s traditional focus on attracting new customers and differentiating the brand’s story through compelling creative marketing materials remains important, the role has undoubtedly expanded to now include more strategic business planning and development. …

In this modern socially connected world, brands are more transparent than ever before, whether your company likes it or not. Without doubt, brand identity has been the single most important factor for increasing sales and ensuring growth since the dawn of capitalism. But, a brand is not simply a name, symbol, logo, tagline, audio jingle, …

The fashion industry has always relied heavily on marketing, advertising, and public relations to sell their brands, with tactics ranging from extravagant photo shoots, bold concepts in attention-getting advertisements, and participation in high-profile runway events and launch parties. Brands without big ad budgets never got off the ground, and brands without the chops to make …

Something we’ve focused on from day one at our technology startup is content marketing. Granted, it’s become a bit of a buzzword subject over the past year or so. With everyone jumping on the bandwagon it can feel well, a little meaningless. Here’s why it’s not. When Content Marketing Works The thing about content marketing, …

For organisations looking to withstand the test of time, being led by a purpose is critical to building the brand and ensuring that it delivers on its promises over time. Purpose is also important from an authenticity perspective, including a continuous internal evaluation on whether the brand’s positioning is aligned to purpose. In addition, results …

Once upon a time, there was no internet. We lived with getting our stories from the television, the wireless (the radio to you), newspapers and from the bloke in the pub. Life was simpler in some ways. I remember the exciting talk around the office in 1993, when some bright spark had managed to get …

Customer experience is a top priority for executives – 89% of companies expect to compete mostly on the basis of customer experience, and by the year 2020 customer experience will overtake price and product as the key brand differentiator. And yet, many organizations don’t have a clear strategy for how to create a cohesive, robust …

Most marketing professionals have heard the CEB statistic that 57% of the buying process is complete before a ‘customer’ even contacts the supplier, and that marketing-sales consistency will come in handy during the last third of the journey. However, in the B2B market, this journey is notoriously longer than in B2C. Ensuring this drawn-out journey …