Words. They are fundamental to every brand name on the planet. Even if we recognise a brand through its iconic logo, such as the four linked circles of Audi, or the half-eaten fruit of Apple, we hear those words in our heads. The words used by every brand have profound psychological effects on us, making …

Lidia Lüttin is a digital marketing specialist with expertise and an eye for innovation in global marketing strategy and research and is currently the Chief Marketing Officer of Bynder. Let’s get talking – global brands, automation and marketing to marketers… with Lidia Lüttin. BQ – How do you believe a clear and consistent brand can …

A Case Study On How Distribution Channel Management Can Impact Brands And Revenues.

There is a silent revolution emerging in the market place and it is taking established brands and retailers by surprise. A broad shift is taking place in how consumers are buying and getting products delivered. Firstly, it’s all moving on-line and secondly on-line business models have been quick to offer fast, easy and hassle-free shopping …

For global organisations, embracing market diversity, attitudes, and cultural preferences has long since ceased to be a ‘nice to have’ element that sat passively behind the global brand strategy; it is now an essential part of any brand program. The rise of ‘glocal’ (global vs local) campaign preparation and localisation has become the imperative. There …

Viewability has always been a standard of the advertising world. In this digital era, Engagement must become our new measure of success. Moving past who ‘sees’ and focusing on who actually interacts with your brand.

Brands are engaging customers in an ever-more time sensitive world with huge demands placed on the individual for their attention. With the sheer volume of marketing communications constantly rising, how can you compete for – and win customer loyalty?

Measuring marketing’s value remains a hot topic and challenge for many organizations. You may think measuring marketing’s value is a “no brainer”, but if you can’t prove your value you won’t secure the money. And while the money is important, there really is much more at stake. When you can connect your work to business …

The human application programming interface (API) – a marketer’s nirvana, enigma or simply too dangerous to even talk about? Wouldn’t you love to know what an individual is reading and reacting to online? The irony lies in putting our resources into developing marketing technology that is more human-like and perceptive, when we already have the …

Demographic-driven marketing worked somewhat well in a simpler time when there were a couple of major brands and a handful of media channels. Now, in the current marketing climate, interest and intent are the keys to highly successful targeting.