Content is king – as long as there is a kingdom to follow you.  So, if you want to build a kingdom of loyal customers, then you need a content strategy, right? Many brands, like many kings, try to survive in their ivory towers belting out their force-fed messaging – ‘buy our product’, ‘attend our …

Psst, want a peek into the future? It’s pretty simple – it’s all about context. We’re on the way, but picture this: Search engines truly know which articles, blogs, memes, and videos you’ll love the most.  They’ll send you these recommendations, but don’t worry.  It’s nothing like spam.  It’s all relevant, helpful, and right up …

Have your brand messages become boring, stale and indifferentiable from the competition? It’s time to approach things from a different angle. Lateral thinking offers brand marketers the opportunity to ‘flip the script’ and positively impact their ROI.

“Think globally, act locally” has applications far beyond saving the planet. In fact, with the empowerment of modern technologies it should become a mantra for all marketing and branding professionals. Here’s why.

Celebrating And Learning From Experience… following on from last year’s hugely popular list, we are proud to bring you the 2015 edition of your ‘50 Marketing Thought Leaders Over 50’. This list, composed entirely from (a record number of) nominees submitted by our readers, sees many familiar names and a number of new entries in the mix.

With business becoming more international in nature, those that rise above the competition are those that understand the importance of cultural diversity, when planning their marketing and sales efforts.

If you’re an experienced marketer, you know that a company’s brand portfolio exists on a continuum between a “Branded House” and a “House of Brands”. I say continuum because most (larger companies anyway) have adopted a hybrid model. Marketers love to parse where these models start and stop, but for our purposes let’s agree it’s …

The way we consume media has swiftly changed. No longer do television and other media giants control the attention of the masses. Today, the (not so) secret weapon in the battle to influence consumers is… well, Influencers.

The leadership, culture and business model of a brand have never mattered more than now. It’s time to consider the “because effect” of your brand in the hearts and minds of buyers and the general public.

Republican-Democrat. Mars-Venus. CFO-CMO. Conventional wisdom holds that the two executives most at odds in the C-suite include the chief financial officer and chief marketing officer. Yet conventional wisdom may be changing. Over the past few years, the relationship between the two has become closer and more collaborative according to a recent EY study titled Partnering …