Search engine optimization (SEO) continues to be a highly effective form of Internet marketing, but companies can easily slip up and squander their investment. Here is a checklist of the 12 most important dos and don’ts to keep your SEO campaign generating a solid return, year after year. DO select the right SEO agency. Vet …

It should come as no surprise to even the most casual observer of retail trends that promotional activity has increased substantially over the past few years.  What may not be as apparent is that the increase in promotional activity has not had the desired results.  The frenzy of promotions may, in fact, be driving retailers …

Coming to a boardroom near you in 2015: ‘-jacking’ and ‘it factor’. Laura Carus highlights the new business lingo that will be taking centre stage this coming year.

Gone are the days of simple brand loyalty: You purchase Tide or Cheer because it’s what your mother always used and she might be personally offended if she found out that you switched. Today’s savvy marketers know that nothing can be taken for granted, beginning with Mom’s favorites. So what’s changed? In an era of …

Do you know as much about your own marketing strategy and operations as you should? This is your opportunity to put your own marketing under the microscope – the internal marketing audit takes a close examination of your current business situation and how your marketing affects each area of it.

Mobile marketing is no longer a somewhat hazy glimpse into the future.  It is the present and here to stay.  It is also raising the bar for marketers.  According to statistics released by Marketing Sherpa, 25 percent of all search volume stems from mobile devices.  Furthermore, Google and BIA/Kelsey estimate that mobile searches will exceed …

Today’s marketer knows that having a social media strategy is important. More and more, customers are looking to Facebook and Twitter when making their purchasing decisions. But knowing exactly how much of an impact your efforts are having on social has always been tricky. Because there is often no concrete way of measuring social ROI, …

Brands aren’t just all pretty pictures, catchy lines and generating ease of recognition. Successful companies create and nurture their brands as a way to influence the behavior of their customers. It doesn’t really matter how much people know about your brand if you can’t get them to buy it.

Here it is… the extended coverage of the 2014 ’50 Marketing Thought Leaders Over 50′ list – where each of the finalists highlighted share their insights into the next 5 years in marketing and on creating an engaging social media presence.

Being subject to many forces over which they have limited control: government economic policy, attitudinal changes among consumers and the development of new technology, to name a few. Environmental analysis examines such forces to predict the environment in which a business will need to execute their marketing strategy.